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# Satan-Inspired Toques
The Devil Beard Cap is a Hilariously Evil Halloween Hat

By Marina Rotharmel | Published 2012-09-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-hat
References: [neatoshop](http://www.neatoshop.com/product/Devil-Beard-Head)

If you're looking for the perfect Halloween hat to keep you warm on a chilly October night, you should check out the [Devil Beard Hat](https://www.trendhunter.com/trends/neck-face-1). This hat won't only keep you warm, it will also get you plenty of attention. This hilariously sinister toque comes from the design team at NeatoShop and is available on its website.

This Halloween hat is inspired by the devil and has black devil horns knitted onto a red toque. It also has an [attachable black beard](https://www.trendhunter.com/trends/beard-in-a-box) in case your face gets cold when you're out partying or even trick-or-treating. It's the perfect accessory for a devil-inspired Halloween costume.

You're sure to stay warm and make an evil impression on fellow Halloween-goers with the Devil Beard Hat.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 91% | Activity: 75% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Evil-inspired Accessories:** The trend of creating accessories with evil or sinister themes for holidays like Halloween presents disruptive innovation opportunities for companies that make creative and edgy products geared towards young adults.
- **Novelty Hats:** Novelty hats, especially those with knitted attachments and humorous designs, are in demand for people who want to add some whimsy to their outfits and/or participate in cosplay or holiday-themed events, which provides innovation opportunities for companies that can create unique, memorable headwear designs.
- **Functional Fashion:** The trend of combining functional items with fashion (such as combining a warm hat with a beard attachment) allows for innovation opportunities for companies that can design versatile items that appeal to people’s sense of style while also serving practical purposes.

### Where This Applies

- **Fashion Retail:** Fashion retail stores can tap into the novelty hat trend for holidays and events by creating fun and unique designs that appeal to young adult consumers looking for edgy and amusing accessories.
- **Cosplay Retail:** Cosplay retailers can seek innovation opportunities by creating more diverse and creative headwear and accessory options that can be used to complete costumes for various events and genres, such as fantasy, horror, and futuristic/sci-fi.
- **Gift and Novelty Retail:** Gift and novelty retailers can create product lines that cater to people who enjoy humorous and unconventional items like the Devil Beard hat, such as quirky household items, office supplies, and toys.

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