# Macaroni-Themed Gummy Candies Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies By Katherine Pendrill | Published 2023-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-gummy-candies References: [chewboom](https://www.chewboom.com/2023/09/24/kraft-mac-cheese-oscar-mayer-and-claussen-launch-new-halloween-gummies/)  Just when it seemed like every kind of gummy had been done before, [Kraft Mac & Cheese](https://www.trendhunter.com/trends/kraft-heinz-gummy-snack-pack), Oscar Mayer, and Claussen have all launched some very unexpected new Halloween gummy candies. This year, Kraft Heinz is putting a Halloween twist on its signature brands by turning classic Kraft Mac & Cheese, Oscar Mayer, and [Claussen Pickles](https://www.trendhunter.com/trends/frankford-candy-easter) products into gummy candies. The new Halloween gummy candies were created in partnership with [Frankford Candy](https://www.trendhunter.com/trends/kraft-heinz-and-frankford-candy) and will be individually wrapped for easy trick-or-treating. As for the candies themselves, you'll find Kraft Mac & Cheese noodle-shaped gummies, Oscar Mayer hot dog-shaped gummies, and Claussen pickle gummies. The new Halloween gummy candies will be available in various formats from retailers like Walgreens, Target, Meijer, Big Lots, Supervalu, and more, as well as online from Amazon and the Frankford Candy website. Image Credit: Kraft Heinz ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 46% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Macaroni-themed Gummy Candies:** The launch of macaroni-themed gummy candies by Kraft Mac & Cheese, Oscar Mayer, and Claussen presents an opportunity for the confectionery industry to create unique and unexpected Halloween treats. - **Signature Brand Collaborations:** The partnership between Kraft Heinz, Frankford Candy, and iconic brands like Kraft Mac & Cheese, Oscar Mayer, and Claussen signals a trend of collaboration between food and confectionery companies to create innovative and appealing products. - **Transformation of Familiar Products:** The transformation of classic Kraft Mac & Cheese, Oscar Mayer, and Claussen Pickles into gummy candies demonstrates a trend of reimagining well-known products in new and unconventional ways, opening possibilities for other industries to explore similar transformations. ### Who This Affects Most - **Confectionery:** The launch of macaroni-themed gummy candies by Kraft Mac & Cheese, Oscar Mayer, and Claussen presents an opportunity for the confectionery industry to create unique and unexpected Halloween treats. - **Food:** The partnership between Kraft Heinz, Frankford Candy, and iconic brands like Kraft Mac & Cheese, Oscar Mayer, and Claussen signals a trend of collaboration between food and confectionery companies to create innovative and appealing products. - **Packaged Goods:** The transformation of classic Kraft Mac & Cheese, Oscar Mayer, and Claussen Pickles into gummy candies demonstrates a trend of reimagining well-known products in new and unconventional ways, opening possibilities for other industries to explore similar transformations. ## Related on Trend Hunter - [Barbecue-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-and-frankford-candy.md) - [Pasta-Themed Gummy Candies](https://www.trendhunter.com/trends/macaroni-cheese-gummies.md) - [Food-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-gummy-snack-pack.md) - [Spooky Macaroni Meals](https://www.trendhunter.com/trends/cheetos-mac-n-cheese-box-of-bones.md) - [Viral Foodie Flavor Macaronis](https://www.trendhunter.com/trends/kraft-mac-cheese8.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Fusional Breakfast-Inspired Macaroni Pastas](https://www.trendhunter.com/trends/everything-bagel-mac-cheese.md) - [Cartoon-Shaped Pastas](https://www.trendhunter.com/trends/spongebob-squarepants-shapes.md)