# Gruesomely Themed Food Ranges The 2020 Marks & Spencer Halloween Food Range is Satisfyingly Spooky By Michael Hemsworth | Published 2020-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-food-range References: [homecrux](https://www.homecrux.com/ms-colin-the-caterpillar-for-halloween/146155/) & [marksandspencer](https://www.marksandspencer.com/) The 2020 [Marks & Spencer](https://www.trendhunter.com/trends/valentines-day-chocolates-1) Halloween food range has been unveiled by the UK-based brand as a lineup of tasty offerings for consumers to pick up when celebrating the spooky holiday from home this year. The collection includes creepy donuts, pumpkin treats, an [eyeball pizza](https://www.trendhunter.com/trends/market-street-halloween-pizza), burgers and other items that are as tasty as they are eerie. The range also includes a spooky version of the quintessential Colin the Caterpillar cake that has been given a Frankenstein's monster overhaul to help offer consumers a spooky dessert option. The 2020 Marks & Spencer Halloween food range is available at [M&S](https://www.trendhunter.com/trends/veggie-range) stores across the UK now until Halloween and features products at a number of price points to suit budgets of all ranges. Image Credit: M&S ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Themed Foods:** The rise of gruesomely themed food ranges offers an opportunity for innovative food companies to create unique and spooky products. - **Holiday Food Ranges:** As brands get increasingly creative with their holiday food ranges, there is a disruptive innovation opportunity for companies to create unique and exciting menus for various holidays. - **Novelty Desserts:** The demand for novelty desserts, such as the Frankenstein version of the Colin the Caterpillar cake from Marks & Spencer, presents an opportunity for innovative bakeries to create weird and wacky dessert offerings. ### Industries Being Reshaped - **Food and Beverage:** As customers seek new and unusual food experiences, there is a disruptive innovation opportunity for the food and beverage industry to create themed and novelty menu items. - **Retail:** With the rise of holiday-themed food ranges, there is an opportunity for the retail industry to create unique and exciting displays that will attract customers. - **Bakery:** As novelty desserts become more popular, there is an opportunity for the bakery industry to create interesting and fun desserts that cater to specific holidays or occasions. ## Related on Trend Hunter - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Expansive Spooky Dessert Ranges](https://www.trendhunter.com/trends/lolas-bakery.md) - [Spooky Roulette Appetizers](https://www.trendhunter.com/trends/aldi-halloween.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md) - [Horror Movie-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes.md) - [Expansive Halloween Retail Collections](https://www.trendhunter.com/trends/target-halloween.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Halloween-Focused Menu Additions](https://www.trendhunter.com/trends/krispy-skreme.md)