# Fiery Roulette Pizzas Domino's Japan Launched Halloween Double Roulette Pizzas By Laura McQuarrie | Published 2022-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-double-roulette References: [brandeating](https://www.brandeating.com/2022/10/dominos-serves-up-halloween-double-roulette-pizzas-in-japan.html) & [dominos.jp](https://www.dominos.jp/en/topics/halloween)  Halloween is a time when many people push themselves to participate in scary activities and [Domino's Japan](https://www.trendhunter.com/trends/halloween-volcano-pizza) created an opportunity for pizza lovers to do just that with its Halloween Double Roulette pizza. This pizza features two secret slices that are spiked with super spicy jolokia sauce so that there's no telling who will get the fiery slice when the pizza is shared. Friends who are sharing a [Halloween pizza](https://www.trendhunter.com/trends/sandworm-pizzert) together will want to challenge themselves to take a bite at the same time and see who will survive. Domino's Japan suggests that pizza lovers turn this [spicy pizza challenge](https://www.trendhunter.com/trends/aldi-halloween) into a guessing game and have people try out their best bluffing skills by hiding any telltale signs that they got one of the spicy slices. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 14% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Food Challenges:** Opportunities could include creating spicy variations of popular foods or condiments and facilitating spicy food challenges for marketing purposes - **Interactive Dining Experiences:** Opportunities could include incorporating games or challenges into menu items to create unique dining experiences - **Holiday-themed Food:** Opportunities could include creating special menu items for holidays or events to engage customers and attract attention ### Where This Applies - **Fast Food:** Fast food chains could introduce spicy food challenges or create special holiday-themed menu items to attract customers and create buzz - **Casual Dining:** Casual dining restaurants could incorporate interactive elements into menu items or create themed events to enhance the dining experience - **Food Retail:** Food retailers could create special holiday-themed products or offer spice-infused variations of popular foods to cater to customers looking for unique and engaging food experiences ## Related on Trend Hunter - [Ultra-Spicy Pizza Challenges](https://www.trendhunter.com/trends/greco-pizza-pizza-roulette.md) - [Spooky Volcano-Inspired Pizzas](https://www.trendhunter.com/trends/halloween-volcano-pizza.md) - [Macabre Bloody Blackened Pizzas](https://www.trendhunter.com/trends/blood-halloween-pizza.md) - [Grotesque Halloween Pizzas](https://www.trendhunter.com/trends/halloween-pizza-campaign.md) - [Spooky Halloween-Themed Pizzas](https://www.trendhunter.com/trends/dominos-south-korea-halloween-pack.md) - [Anime-Inspired Pizzas](https://www.trendhunter.com/trends/pokemon-poke-ball-pizza.md) - [Spooky Squid Ink Pizzas](https://www.trendhunter.com/trends/landmine-pizza.md) - [Spicy Limited-Edition Offerings](https://www.trendhunter.com/trends/pizza-pizza-x-tabasco.md) - [Spicy Cheese Pizzas](https://www.trendhunter.com/trends/spicy-cheese-pizza.md)