# Autonomous Trick-or-Treat Doorbells Netflix's DIY Halloween Doorbell Permits Nonstop Movie Viewing By Laura McQuarrie | Published 2016-11-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-doorbell References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/netflix-offers-diy-doorbell-cover-entertains-trick-treaters/) & [MakeIt.Netflix](http://MakeIt.Netflix.com) To encourage nonstop movie-watching, Netflix created the 'Netflix Halloween Doorbell,' a DIY project that makes it possible to give candy to trick-or-treaters, without getting up from the couch. This invention was created due to the fact that on October 31st, Netflix reports that pause rates spike, as its subscribers stop their movie-watching to go to the door and give out candy. With the Netflix Halloween Doorbell, homeowners are able to create a battery-powered doorbell with a button and LCD screen, which can be used to display a message like: "Treating myself to Netflix, take your treat." The fun doorbell can even be branded with a Stranger Things faceplate to make it a seamless part of one's Halloween decorations. As well as being a clever tie-in for the Halloween season, this DIY doorbell device is part of MakeIt by Netflix, which offers a variety of projects that tap into the current popularity of maker culture. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Autonomous Trick-or-treat Doorbells:** Netflix's DIY Halloween Doorbell Permits Nonstop Movie Viewing - **DIY Smart Home Decorations:** MakeIt by Netflix offers a variety of projects that tap into the current popularity of maker culture. - **Simplifying Halloween Celebrations:** The Netflix Halloween Doorbell simplifies the experience of giving out candy to trick-or-treaters. ### Sectors Adopting This - **Entertainment:** The Netflix Halloween Doorbell helps to encourage nonstop movie-watching and could be a great marketing tool for movie and television streaming services. - **Smart Home:** The DIY doorbell device could be integrated into smart home technologies to simplify the experience of answering the door. - **Diy/home Improvement:** MakeIt by Netflix could expand their offerings to include a wider range of DIY home improvement projects. ## Related on Trend Hunter - [Spooky Seasonal Security Cameras](https://www.trendhunter.com/trends/ring-candy-cam.md) - [Bottomless Trick-or-Treat Bowls](https://www.trendhunter.com/trends/trick-or-treat-bowl.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Candy Collector Robots](https://www.trendhunter.com/trends/airheads-decoy-boy.md) - [Themed Holiday Fireplace Streams](https://www.trendhunter.com/trends/holiday-yule.md) - [Spooky Popcorn Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-scary-eyes.md) - [Limited-Edition Halloween Treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Seasonal Halloween Marketing Promotions](https://www.trendhunter.com/trends/welchs-fruit-snacks-1.md)