# Jack-o'-Lantern Breakfast Breads The Asda Halloween Crumpets are Adorned with a Spooky Smile By Michael Hemsworth | Published 2017-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-crumpets References: [homecrux](http://www.homecrux.com/2017/10/03/83640/asdas-spooky-crumpets-for-upcoming-halloween.html) & [groceries.asda](https://groceries.asda.com/cat/halloween/_/4107521565) The new [Asda](https://www.trendhunter.com/trends/kelloggs-snack-range) Halloween Crumpets have been created as a way to infuse a bit of spooky fun into breakfast to bring a touch of creativity to the otherwise simple bread creation. The crumpets come in packs of six and are crafted like the brands other varieties but have been emblazoned with the face of a jack-o'-lantern to make them more fun for kids to enjoy during the autumn season. The Asda Halloween Crumpets are free from added ingredients and come as a response to the growing number of consumers who are more open to purchasing [seasonal products](https://www.trendhunter.com/trends/halloween-menu-items) over traditional varieties. This has been seen elsewhere as well with ingredients like pumpkin spice being infused into everything from breakfast cereal, to [donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes). ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Breakfast Products:** There is an opportunity for more brands to create seasonal breakfast products that align with seasonal events for customers who are interested in unique and creative food experiences - **Halloween-themed Foods:** Haolloween-themed foods present an opportunity for brands to take advantage of the popularity of the holiday and offers a fun way for brands to add a touch of uniqueness to traditional products. - **Creative Bread Designs:** Innovative bread designs that add a touch of creativity or fun to traditional bread products can appeal to children and adults seeking unique food experiences. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry presents an opportunity for brands to create unique seasonal products that meet the growing demand for seasonal flavors. - **Bakery:** The bakery industry specifically has the potential to innovate in creative bread designs that appeal to a wide variety of customers and capitalize on the current trend of unique and creative food experiences. - **Retail:** Retailers have an opportunity to respond to consumers looking for seasonal products like the Asda Halloween Crumpets by offering a range of other seasonal breakfast products that can be marketed as festive and fun. ## Related on Trend Hunter - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Halloween-Focused Menu Additions](https://www.trendhunter.com/trends/krispy-skreme.md) - [Seasonal Halloween-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-6.md) - [Seasonally Branded Cake Treats](https://www.trendhunter.com/trends/cake-treats.md) - [Chromatic Halloween-Themed Cereals](https://www.trendhunter.com/trends/rice-krispies-shocking-orange-colored-cereal.md) - [Spooky Autumnal Snack Pasties](https://www.trendhunter.com/trends/haunted-hog-roast-pasty.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md)