# Halloween Advent Calendars Ferrero's Halloween Countdown Calendar is Full of Spooky Surprises By Laura McQuarrie | Published 2021-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-countdown-calendar References: [candyindustry](https://www.candyindustry.com/articles/89900-ferrero-launches-31-days-of-halloween-campaign-to-support-childrens-miracle-network-hospitals) & [FerreroHalloween](http://FerreroHalloween.com) Chocolate-filled calendars that count down the days to a highly anticipated holiday are typically associated with Christmas but the Ferrero 31 Days of Halloween Countdown Calendar provides plenty of treats throughout the month of October. Inside the Halloween advent calendar, there are compartments for each day of the month filled with treats from favorite brands like [Kinder Bueno](https://www.trendhunter.com/trends/halloween-countdown-calendar-1), [Kinder Joy](https://www.trendhunter.com/trends/thortons), Tic Tac, Baby Ruth and many more. Additionally, rather than waiting to celebrate Halloween near the end of the month, this countdown calendar helps to extend the season's sweet surprises to a month-long event. The Ferrero 31 Days of Halloween campaign helps to support [Children's Miracle Network Hospitals](https://www.trendhunter.com/trends/31-days-of-halloween) and the brand is kicking off its charitable initiative with a $25,000 donation. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 88% | Activity: 99% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Month-long Advent Calendars:** Opportunity to create month-long advent calendars for other holidays like Valentine's Day, Easter or Thanksgiving. - **Customized Advent Calendars:** Opportunity to create customized advent calendars with personalized items or treats that cater to each person's interests or preferences. - **Charity-focused Advent Calendars:** Opportunity to create charity-focused advent calendars where a portion of the proceeds go towards a specific cause or organization. ### Where This Applies - **Candy Industry:** Innovative advent calendars will enable candy companies to expand their customer base and product offerings. - **Retail Industry:** Opportunity for retailers to incorporate these advent calendars into special promotions and events throughout the year. - **Non-profit Industry:** Opportunity for non-profit organizations to create advent calendars as a fundraising initiative. ## Related on Trend Hunter - [Spooky Treat-Inspired Calendars](https://www.trendhunter.com/trends/31-days-of-halloween.md) - [Halloween Countdown Calendars](https://www.trendhunter.com/trends/halloween-countdown-calendar-1.md) - [Spooky Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/halloweenthemed-advent-calendar.md) - [Halloween-Themed Advent Calendars](https://www.trendhunter.com/trends/13-nights-of-halloween-advent-calendar.md) - [Textural Chocolate Advent Calendars](https://www.trendhunter.com/trends/kinder-holiday-mix-countdown-calendar.md) - [Spooky Advent Calendars](https://www.trendhunter.com/trends/storybook-advent-calendar.md) - [Adult-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/assorted-truffles-advent-calendar.md) - [Playful Plush Advent Calendars](https://www.trendhunter.com/trends/squishmallows-advent-calendars.md) - [Fan-Favorite Chocolate Advent Calendars](https://www.trendhunter.com/trends/hotel-chocolat-everything-advent-calendar.md)