'Scare Your Selfie' is a social media Halloween competition that will reward those who send in the scariest selfie. The competition is launched in partnership with an emerging app called 'Pay Your Selfie,' that rewards selfie takers with money. The Halloween competition works a little differently and will ask app users to send in pictures to fulfill certain categories.
Submissions will be evaluated on: Best Frightful Face Selfie, Most Hilarious Selfie, Best Halloween Hottie, Best Group-Themed Selfie and Best Halloween Decor Selfie. The app will select five winners, one in each category and will reward each with a $100 cash prize.
Although the purpose of Pay Your Selfie is to connect brands with consumers, this Halloween competition may help to expand the app's mass appeal.