# Sweet Spooky Styles Haute Halloween by ASOS is Scarily Chic By John Ibbitson | Published 2011-10-22 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-collection References: [asos](http://www.asos.com/Week-2/Fashion-Online-5/Cat/pgecategory.aspx?cid=13513&WT.ac=171011_UK_Women_Halloween) Haute Halloween by [ASOS](https://www.trendhunter.com/trends/winter-wonderland-popup) is a chic new collection perfect for the upcoming scary holiday. ASOS is an online fashion boutique that updates its collections daily with stylish new pieces. For the fashion enthusiast, it’s a great place to shop or browse for ideas to inspire your next look, because the store carries so many designer brands and emerging labels. That being said, because the store is constantly updating itself, the site changes almost daily too. ASOS wants you to see everything they have to offer, so they’re always thinking up cool new ways to curate their best material. The Haute Halloween by ASOS collection sets the tone for any fashionista looking for that killer, avant-garde costume to set them apart from the crowd. This year, ASOS crowned the people of New York City as the reigning champions of Halloween and put together a frighteningly fashionable assortment of stylish duds inspired by the city’s most rocking parties. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Why This Trend Is Growing - **Fashion Curation:** ASOS curation strategy is leading the way to bring new ideas to the fashion industry. - **Haute Halloween:** Asos presentation of the haute Halloween collection is making it a top online resource for fashion enthusiasts. - **Avant-garde Costumes:** The avant-garde costumes of ASOS are setting a new standard for Halloween outfitting. ### Industries Being Reshaped - **Fashion:** ASOS's constant flow of new trendy clothing items and their fashion curation strategy offer many innovative opportunities for the fashion industry. - **E-commerce:** The constant updating of ASOS's online clothing catalogue creates a new method of online shopping experience, disrupting the traditional brick-and-mortar stores. - **Event Planning:** The Haute Halloween by ASOS collection is a source of inspiration for event planners, opening up new possibilities for fashion-oriented events. ## Related on Trend Hunter - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Expansive Halloween Pet Collections](https://www.trendhunter.com/trends/petco-bootique.md) - [Halloween-Themed Sock Collections](https://www.trendhunter.com/trends/halloweenthemed-sock-collections.md) - [Halloween-Themed Pet Lines](https://www.trendhunter.com/trends/halloweenthemed-pet.md) - [High-End Halloween Candy Collections](https://www.trendhunter.com/trends/hotel-chocolat-halloween-collection.md) - [Halloween-Themed Flower Bouquets](https://www.trendhunter.com/trends/bouqs-spooky-collection.md) - [Spooky Pastel-Hued Halloween Decor](https://www.trendhunter.com/trends/sweet-spooky-halloween-decor-collection.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Halloween-Themed Pet Product Collections](https://www.trendhunter.com/trends/petsmart-thrills-chills.md)