# Ghoulish Halloween Cake Toppers TOUS les JOURS' New Lineup Includes the Halloween Cloud Cake By Katherine Pendrill | Published 2022-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-cloud-cake References: [qsrmagazine](https://www.qsrmagazine.com/news/tous-les-jours-releases-trick-or-treat-lineup) & [bakemag](https://www.bakemag.com/articles/16699-tous-les-jours-celebrates-halloween-with-special-treats)  The French-Asian bakery concept TOUS les JOURS is gearing up for Halloween with delicious new treats like the Halloween Cloud Cake and Mummy Cake. Just in time for the spookiest day of the year, TOUS les JOURS has launched a [seasonal Trick-or-Treat Collection](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection) that "delivers an array of seasonal flavors that are just as ghoulish as they are delish." One of the standout items from the new collection is the Halloween Cloud Cake, which takes the brand's 7-inch signature Cloud cream cake and covers it in adorable ghost strawberries. Another standout item is the new Mummy Cake, which consists of a sweet, 7-inch chocolate cake topped with ganache and chocolate buttercream, all wrapped up in a white mummy wrap design. [TOUS les JOURS'](https://www.trendhunter.com/trends/tour-les-jours) new Trick-or-Treat Collection is available now until October 31, 2022. Image Credit: TOUS les JOURS ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 40% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Treat Collections:** Businesses can innovate by introducing limited-time seasonal treat collections. - **Festive Dessert Toppers:** There is an opportunity to create new dessert topper designs that are festive and fun for special occasions. - **Flavored Cream Cakes:** An innovation opportunity exists for unique and adventurous flavors in cream cakes. ### Industries Being Reshaped - **Bakery:** Bakeries can experiment with seasonal flavors and dessert topper designs to entice customers during holidays and special occasions. - **Food and Beverage Retail:** Retailers can create exclusive partnerships with bakeries to offer unique seasonal treats to customers. - **Event Planning:** Event planners can incorporate festive dessert options with unique designs to elevate special occasions. ## Related on Trend Hunter - [Spooky Seasonal Cakes](https://www.trendhunter.com/trends/tour-les-jours.md) - [Artisan-Quality Halloween Desserts](https://www.trendhunter.com/trends/tous-les-jours-spooky-delights.md) - [Spooky Patisserie Dessert Menus](https://www.trendhunter.com/trends/paris-baguette-halloween-menu.md) - [Halloween-Ready Cafe Menus](https://www.trendhunter.com/trends/paris-baguette-halloween.md) - [Thanksgiving-Themed Cake Collections](https://www.trendhunter.com/trends/give-thanks-collection.md) - [Festive Christmas Cake Collections](https://www.trendhunter.com/trends/holiday-wishes-collection.md) - [Month-Long Halloween Café Offerings](https://www.trendhunter.com/trends/limitedtime-halloween-menu.md) - [Dreamy Orange Creamsicle Cakes](https://www.trendhunter.com/trends/orange-cream-cake.md) - [Roasted Chestnut Cakes](https://www.trendhunter.com/trends/chestnut-cake.md)