# Playful Halloween Candy Ranges The Latest Hershey's Candy Range Includes Old and New Favorites By Michael Hemsworth | Published 2022-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-candy-range References: [brandeating](https://www.brandeating.com/2022/09/hersheys-2022-halloween-candy-line-up-includes-new-halloween-props-milk-chocolate-bars-and-more.html) & [thehersheycompany](https://www.thehersheycompany.com/en_us/home.html)  The [Hershey's](https://www.trendhunter.com/trends/hersheys-halloween) [2022 Halloween](https://www.trendhunter.com/trends/target-halloween) candy range has been revealed in the lead-up to the autumnal holiday for consumers to choose when looking for a sweet treat for themselves or trick-or-treaters alike. The collection includes a number of old favorites as wells new ones like the Hershey's Halloween Props Milk Chocolate Bars, which come in six styles to choose from. Each one features a different prop for the person to place over their face prior to being enjoyed to give the chocolate a decidedly playful form. The Hershey's 2022 Halloween candy range also includes a number of [Reese's](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats) products, Kisses, Kit Kat varieties and more. Each of the products are hitting store shelves now, but will only be available while supplies last through October 31, 2022. Image Credit: Hershey's ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 69% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **2022 Halloween Candy Range:** Hershey's is innovating new and old candy favorites for the Halloween season in 2022. - **Playful Chocolate Prop Bars:** Innovative chocolate bars with unique props adds an element of fun to the traditional candy bar. - **Limited-time Offer:** Creating a sense of urgency for limited-time offers can drive sales and create a buzz around seasonal products. ### Where This Applies - **Confectionery Industry:** Candy companies can experiment with new flavors and candy designs to keep up with evolving consumer tastes. - **Retail Industry:** Limited-time offers and holiday-specific products are an opportunity for retailers to drive sales and boost revenue during key seasons. - **Marketing Industry:** Creating unique and playful packaging can help products stand out on shelves and in advertisements. ## Related on Trend Hunter - [Halloween-Only Candy Bar Varieties](https://www.trendhunter.com/trends/hersheys-halloween.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md) - [Cost-Conscious Christmas Candy Collections](https://www.trendhunter.com/trends/the-hershey-company-holiday-range.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Holiday Chocolate Bar Collections](https://www.trendhunter.com/trends/hersheys-2022-holiday-lineup.md) - [Festively Elevated Chocolate Treats](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Artisanal Halloween Chocolates](https://www.trendhunter.com/trends/2024-halloween-collection.md)