# Campfire Corn Candies Brach's Halloween Candy Corn Tastes Like S'mores By Laura McQuarrie | Published 2015-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-candy-corn References: [wgno](http://wgno.com/2015/09/09/would-you-eat-it-smores-candy-corn/) & [amazon](http://www.amazon.com/Brachs-smores-Candy-Candy-19-Halloween/dp/B00EZE3B3U?tag=trenhunt0f-20) Halloween candy corn is typically found in orange, yellow and white, but Brach's decided to venture into new territory by creating a new flavor that tastes like s'mores. With a dark brown stripe on the bottom, a white middle section and a yellow tip, the new candy corn flavor reminds of the essentials of a s'more sandwich like graham crackers, marshmallows and chocolate. Considering that Halloween candy corn is often added to other dessert dishes and crafts to celebrate the spooky occasion, this novel flavor is a fun way to shake up the season. In the spirit of the fall season, other candy brands like M&M's are coming up with inventive flavors like Pecan Pie and Pumpkin Spiced Latte, making it possible to indulge in the flavors of a favorite dessert in a snack-sized portion. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alternative Candy Flavors:** Creating unique flavor profiles for traditional candies can disrupt the market and attract consumers looking for innovative treats. - **Sensory Experience:** Incorporating familiar flavors into candy can evoke nostalgic feelings and enhance the overall snacking experience. - **Seasonal Innovation:** Introducing limited-edition flavors during holidays can create excitement and drive sales for candy companies. ### Who This Affects Most - **Confectionery:** Confectionery companies can explore new flavor combinations and capitalize on consumers' desire for unique and seasonal treats. - **Food and Beverage:** Food and beverage companies can experiment with innovative flavors and ingredients to create fresh and exciting products for consumers. - **Halloween Retail:** Retailers can showcase novelty candy flavors during the Halloween season to attract customers looking for unique treats and gifts. ## Related on Trend Hunter - [Candy Corn-Flavored Marshmallows](https://www.trendhunter.com/trends/jetpuffed-candy-corn-marshmallows.md) - [Sporty Candy Corn Packs](https://www.trendhunter.com/trends/tailgate-mix.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md) - [Candy Corn Suites](https://www.trendhunter.com/trends/candy-corn-suite.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Cornbread-Flavored Chocolate Bars](https://www.trendhunter.com/trends/cornbread-flavored-chocolate-bar.md)