# Jelly Halloween Confections Rowntrees' Spooky MIx Features Gummy Halloween Candies By Jana Pijak | Published 2015-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-candies References: [collectingcandy](http://www.collectingcandy.com/wordpress/?p=15511) Rowntrees' is a UK-based snack company whose latest collection of Halloween candies draws inspiration from the holiday's spooky imagery. Shaped to resemble skeletons, ghosts and haunted houses, the brand's jelly confections will catch the eye of kids and are packaged in a [limited edition Halloween bag](https://www.trendhunter.com/trends/limitededition-halloweeen-treats). The brand's limited range falls under the [Nestle](https://www.trendhunter.com/trends/milkybar-rowntrees-jelly-ice-cream) umbrella and also features a sour fruit chews collection that is also inspired by Halloween and the colors that are associated with the kid-friendly holiday. These [jelly Halloween candies](https://www.trendhunter.com/trends/rowntrees-jelly-tots-tangy) are tasty and fun, appealing to kids of all ages. Whether your child is a fan of sour or traditional gummy treats, these packaged confections are affordable and worth indulging in during the spooky and candy-filled holiday. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Snacks:** Brands can create spooky versions of their products to cater to the holiday season - **Limited Edition Packaging:** Creating limited edition packaging can generate excitement and increase sales - **Kid-friendly Treats:** Brands can cater to younger audiences by creating fun and appealing snacks ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can create themed snacks to cater to special events and seasons - **Packaging:** Companies can offer limited edition packaging services for brands looking to stand out during special events and seasons - **Children's Products:** Companies can create products aimed at younger audiences to increase brand appeal and loyalty ## Related on Trend Hunter - [Squishy Skull-Shaped Candies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons.md) - [Low-Cost Halloween Candies](https://www.trendhunter.com/trends/swizzels-halloween-range.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Monstrous Halloween Gummy Treats](https://www.trendhunter.com/trends/monsters-approved-candies.md) - [Free-From Swedish Halloween Candies](https://www.trendhunter.com/trends/spooky-gummy-mix.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Halloween-Inspired Gummy Snacks](https://www.trendhunter.com/trends/welchs-1.md) - [Fizzing Skull-Shaped Candy Products](https://www.trendhunter.com/trends/super-sour-scary-skulls.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md)