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# Spooky Ghoulish Treats
Cupcake Envy's Halloween Cakelets are Deliciously Macabre

By Katie Cordrey | Published 2010-10-23 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-cakelets
References: [examiner](http://www.examiner.com/trendy-living-in-national/cakelets-for-halloween-or-any-other-holiday-are-special-small-cake-treats) & [cupcakeenvy](http://www.cupcakeenvy.com/)

Cupcake Envy's Halloween cakelets are small cupcake-sized treats to die for. The clever confections are culinary works of art -- edible sculptures of Halloween's playfully macabre icons.

The unique baked goods aren't limited to Halloween cakelets. Cupcake Envy will create just about any shape cake that can be imagined. Once conceived, ideas are translated into elaborate [mini-cakes](https://www.trendhunter.com/trends/elis-cheesecake-bakery-cuties) that can be delivered anywhere in the continental United States.

**Implications** - The featured images show many of the great choices that you can choose from. Many of the cakelets look surprisingly lifelike such as the bat, the apple and the dainty handbags. Cupcake Envy even created a [special cupcake](https://www.trendhunter.com/trends/cupcake-bites) that was made for a wedding proposal.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 63% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special)

## Key Themes

### What's Driving This Trend

- **Halloween Cakelets:** Creating small Halloween-themed cakelets could be a lucrative trend for bakeries and patisseries during the Halloween season.
- **Edible Sculptures:** Bakeries and patisseries could explore the trend of creating edible sculptures out of cake, opening up a new market for high-end confectionery.
- **Custom Cake Design:** Offering custom cake designs opens up new opportunities for personalized gifting and event catering, with possibilities such as creating a mini cake in the shape of a favored sports team or object.

### Who This Affects Most

- **Bakery:** Bakeries can explore the trend of creating Halloween-themed cakelets and other intricate edible sculptures, opening up new avenues for creativity and targeting seasonal demand.
- **Patisserie:** Patisseries can incorporate the trend of creating edible sculptures out of cake, targeting high-end clientele who appreciate the artistry.
- **Event Catering:** Event catering services can benefit from offering custom cake designs to add a personalized touch to special events.

## Related on Trend Hunter

- [Ghoulish Halloween Cake Toppers](https://www.trendhunter.com/trends/halloween-cloud-cake.md)
- [Creepy Candy-Filled Mini Cakes](https://www.trendhunter.com/trends/bundtlet-full-o-reeses-pieces.md)
- [Expansive Spooky Dessert Ranges](https://www.trendhunter.com/trends/lolas-bakery.md)
- [Spooky Patisserie Dessert Menus](https://www.trendhunter.com/trends/paris-baguette-halloween-menu.md)
- [Halloween-Inspired Cupcake Kits](https://www.trendhunter.com/trends/supernatural-kitchen.md)
- [Macabre Cinnamon Roll Treats](https://www.trendhunter.com/trends/cinnaholic-cemetery-box.md)
- [Spooky Seasonal Cakes](https://www.trendhunter.com/trends/tour-les-jours.md)
- [Spooky Specialty Chocolate Products](https://www.trendhunter.com/trends/delysia-chocolatier.md)
- [Halloween-Ready Cafe Menus](https://www.trendhunter.com/trends/paris-baguette-halloween.md)
