# Halloween Bus Tours Tubbz And Hamleys Launch A Universal Monsters Halloween Bus Tour By Ellen Smith | Written with AI assistance | Published 2026-10-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-bus-tours References: [toyworldmag](https://toyworldmag.co.uk/tubbz-and-hamleys-launch-monster-mystery-tour-for-halloween)  Tubbz is bringing its [Universal Monsters Mystery Eggs](https://www.trendhunter.com/trends/universal-studios-halloween-horror-nights) to London with the Monster Mystery Tour, a Halloween ride created with Hamleys that gives every passenger a free egg. Between 17th and 31st October, it runs on the [Hamleys Sightseeing Bus](https://www.trendhunter.com/trends/no7-skin-rehab-tour) and lets sightseers pair landmark views with a themed collectible. The bus leaves three times a day and adds spooky moments to the city route while sharing more about Hamleys and Tubbz. Introduced earlier this year, the Mystery Eggs format places [miniature Tubbz figures in blind boxes](https://www.trendhunter.com/trends/smashers-horror-house) shaped like hatching eggs, including a shot at an ultra-rare character. Three daily departures and a free pack-in turn the route into an experience-led retail play that puts a licensed collectible directly into riders' hands. The Hamleys bus also moves Halloween merchandising beyond store shelves by tying the egg format to a London attraction. Image Credit: Universal Monsters / TUBBZ ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 67% | Activity: 100% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Experiential Collectible Retail:** Retailers are blending limited-run collectibles with ticketed experiences, creating immersive purchase moments that extend merchandise value beyond the shelf. - **Seasonal Transit Activations:** Holiday-themed buses and city tours are becoming branded entertainment platforms where local sightseeing is layered with time-sensitive fandom and merchandise. - **Blind-box Tourism:** Mystery-format products paired with destination experiences introduce surprise mechanics into travel retail, strengthening repeat interest and collectible engagement. ### Who This Affects Most - **Toy Collectibles:** Licensed miniatures and blind-box formats are gaining new relevance through live activations that transform passive collecting into shared entertainment. - **Tourism and Attractions:** Sightseeing operators can differentiate standard routes with pop-culture partnerships that make familiar landmarks feel seasonal, exclusive, and merchandisable. - **Retail Entertainment:** Flagship stores and legacy retailers are expanding into mobile experiences that turn brand storytelling into interactive, citywide customer touchpoints. ## Related on Trend Hunter - [Immersive Halloween Candy Tours](https://www.trendhunter.com/trends/immersive-halloween-candy-tours.md) - [All-Day Shopping Experiences](https://www.trendhunter.com/trends/maxxinista-express.md) - [Halloween Pop-Up Bars](https://www.trendhunter.com/trends/halloween-popup-bar.md) - [Interactive Halloween Menus](https://www.trendhunter.com/trends/spellbound-series.md) - [Hotel Chocolat Halloween Treats](https://www.trendhunter.com/trends/hotel-chocolat-halloween-treats.md) - [Plushie-Themed Halloween Offerings](https://www.trendhunter.com/trends/jazwares-3.md) - [Superhero-Themed Retail Events](https://www.trendhunter.com/trends/hmv-oxford-street-and-sony-pictures.md) - [Spooky Eyeball-Like Lollipops](https://www.trendhunter.com/trends/spooky-eyeball-like-lollipops.md) - [Cinematic Horror-Inspired Doll Capsules](https://www.trendhunter.com/trends/monster-high-skullector.md)