# Unalarming Language Ads Wise Up's Halloween Ads Show Painless Learning English Can Be By Laura McQuarrie | Published 2014-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/wise-up-english-school-halloween-3-19838705/) & [wiseup](http://wiseup.com/) These Halloween ads for the Wise Up English School make a point to show that learning a new language doesn't have to be a scary experience. The ads are styled to feature icons from horror movie films like Hannibal Lecter, Freddy Krueger and those two creepy twin girls from The Shining. However, rather than seeing all of these scary faces, their heads have been covered up by brown paper bags which feature English words on them. Although the scary horror scenes and characters are meant to evoke fear in these print ads, once you start to learning a language, there's no way that the experience is going to be as scary as having a serial killer chase you down, so there's really nothing to lose. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Language Learning Ads:** Disruptive innovation opportunity: Create innovative and engaging ads that dispel the fear associated with learning a new language. - **Creative Advertising:** Disruptive innovation opportunity: Develop unique advertising campaigns that use unconventional elements to capture attention and promote products or services. - **Embracing Pop Culture:** Disruptive innovation opportunity: Incorporate popular culture references into advertising to attract and resonate with a wide audience. ### Who This Affects Most - **Education:** Disruptive innovation opportunity: Integrate technology and gamification into language learning platforms to make the process more enjoyable and engaging. - **Advertising:** Disruptive innovation opportunity: Explore new methods and mediums for advertising to stand out in a crowded market. - **Film and Entertainment:** Disruptive innovation opportunity: Collaborate with film studios and franchises to create unique and memorable promotional campaigns. ## Related on Trend Hunter - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [English-Learning Language Apps](https://www.trendhunter.com/trends/wannalisn.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md)