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# Cheeky Competitor-Costumed Ads
In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda

By Laura McQuarrie | Published 2013-11-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/halloween-ad
References: [designtaxi](http://designtaxi.com/news/361884/In-Its-Halloween-Ad-Pepsi-Dresses-Up-As-Coca-Cola/) & [adsoftheworld](http://adsoftheworld.com/media/outdoor/pepsi_halloween)

This Halloween ad is a clever one that pokes just enough fun at the rivalry between [Coca-Cola](https://www.trendhunter.com/trends/fanta-halloween-promotion) and [Pepsi](https://www.trendhunter.com/trends/undercover-cups). The ad shows a Pepsi can that is wrapped in a red vampire-like cape that bears the brand name “Cola-Coca.” To really drive home its message, the ad simply reads “We wish you a scary Halloween!” Without saying very much, the ad conveys that this Pepsi can has dressed up as a scary soda for Halloween.

This clever ad was created for Pepsi by ‘Buzz In A Box,’ a Brussels-based ad agency. The Halloween-themed Pepsi ad manages to put out a fun holiday message for consumers, as well as take a jab at one of its biggest competitors with a cheeky sense of humor. It would be just as entertaining to see how Coca-Cola would respond to an ad like this with its own costumed soda.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 95% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Competitive Brand Parody:** Opportunity for brands to create cheeky and humorous ads that playfully poke fun at their competitors.
- **Holiday-themed Advertising:** Potential for brands to create themed advertisements that resonate with consumers during seasonal celebrations.
- **Consumer Engagement Through Humor:** Innovation lies in using humor and wit to engage consumers and create memorable advertising campaigns.

### Where This Applies

- **Advertising Agencies:** Opportunity for ad agencies to develop creative and witty campaigns that stand out in the competitive advertising landscape.
- **Beverage Industry:** Brands in the beverage industry can explore unconventional advertising approaches to differentiate themselves from competitors.
- **Marketing and Branding:** Brands can leverage humor and parody in their marketing strategies to make a lasting impact on consumers.

## Related on Trend Hunter

- [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md)
- [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md)
- [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md)
- [Spooky Soda Costumes](https://www.trendhunter.com/trends/mtn-dew-halloween-costumes.md)
- [Halloween Juice Prank Editions](https://www.trendhunter.com/trends/sun-trick-treat-pouches.md)
- [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md)
- [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md)
- [Spooky THC Seltzer Campaigns](https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween.md)
- [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md)