# Meatless Halloumi Burgers Burger King Sweden Launched Two New Burgers Without Beef Patties By Laura McQuarrie | Published 2018-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halloumi-burgers References: [designtaxi](http://designtaxi.com/news/400991/Burger-King-Unveils-Halloumi-Burgers-That-Swap-Patties-For-Fried-Cheese/) & [burgerking.se](https://burgerking.se/menu/extra-looong-bbq-halloumi) The demand for [meatless meals](https://www.trendhunter.com/trends/taste-of-the-world-burgers) has inspired many fast food brands to get creative with their menu offerings and [Burger King](https://www.trendhunter.com/trends/vurger-king) in Sweden recently introduced two new [halloumi burgers](https://www.trendhunter.com/trends/greek-halloumi-wrap) that feature generous amounts of cheese in place of meat. The Halloumi King is comparable to Burger King's classic Whopper without the beef patty, as it features a potato bread bun stuffed with Cypriot halloumi cheese, lettuce, tomato, onion and mayonnaise. Burger King also introduced the Extra Looong BBQ Halloumi as a new take on its Extra Looong BBQ Bacon sandwich—in place of three types of grilled meat and four bacon slices, the new fast food menu item boasts a combination of barbecue sauce, mayonnaise, fresh lettuce and stacks of crispy onion rings and brined cheese atop a long sesame bun. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Meatless Meals:** Disruptive innovation opportunities in creating new plant-based alternatives for traditional meat dishes. - **Creative Menu Offerings:** Disruptive innovation opportunities in developing unique and innovative menu items to cater to changing consumer preferences. - **Halloumi Cheese:** Disruptive innovation opportunities in exploring the use of halloumi cheese as a main ingredient in fast food burgers. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunities in the fast food industry to adapt to the growing demand for plant-based and meatless options. - **Food Service:** Disruptive innovation opportunities in the food service industry to create unique and appealing vegetarian and vegan menu items. - **Cheese Production:** Disruptive innovation opportunities in the cheese production industry to explore new uses and applications for halloumi cheese. ## Related on Trend Hunter - [Vegetarian Fast Food Restaurants](https://www.trendhunter.com/trends/vurger-king.md) - [Cheese-Only QSR Sandwiches](https://www.trendhunter.com/trends/the-real-cheeseburger.md) - [Cheese-Stuffed Burger Offerings](https://www.trendhunter.com/trends/cheese-leleh-burger.md) - [Vegetarian Bean-Based Burgers](https://www.trendhunter.com/trends/burger-king-bean-burger.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Cheese-Filled Burger Patties](https://www.trendhunter.com/trends/cheese-ring-burger.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Fried Noddle Burger Patties](https://www.trendhunter.com/trends/mac-cheese-burger.md)