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# Fried Cheese Burger Patties
Burger King UK Has Just Debuted a Vegetarian-Friendly Halloumi Burger

By Katherine Pendrill | Published 2019-07-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/halloumi-burger
References: [fastfoodpost](https://www.fastfoodpost.com/burger-king-releases-new-halloumi-burger-in-the-uk/) & [bristolpost](https://www.bristolpost.co.uk/whats-on/food-drink/burger-king-launch-halloumi-burger-3069941)

While many fast food brands are doubling down on artificial meat, [Burger King UK](https://www.trendhunter.com/trends/meatfree-menu) has gone a different direction with its new vegetarian-friendly Halloumi Burger. Though not vegan, the new sandwich is a great option for those who eschew meat, but still love the taste of cheese.

For the unfamiliar, [halloumi is a semi-hard cheese](https://www.trendhunter.com/trends/halloumi-sticks) that's usually made from a mixture of goat's and sheep's milk. Burger King's new Halloumi Burger features a generous slice of halloumi cheese topped with onion, lettuce, tomatoes, and mayo. The whole thing is sandwiched by two fluffy brioche buns to create a hearty vegetarian meal.

Burger King UK's new Halloumi Burger demonstrates how fast food brands are experimenting with different offerings for [vegetarian and flexitarian consumers](https://www.trendhunter.com/trends/aw-canada).

Image Credit: *Burger King UK.*

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 20% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Vegetarian-friendly Fast Food:** Fast food brands are exploring new vegetarian options to cater to the growing demand for plant-based alternatives.
- **Alternative Cheeses:** Fast food chains are incorporating non-traditional cheeses like halloumi to provide unique flavors and options for their customers.
- **Flexitarianism Trend:** The rise of flexitarianism is driving fast food brands to develop menu items that appeal to both meat-eaters and vegetarians.

### Sectors Adopting This

- **Fast Food:** The fast food industry is adapting to changing consumer preferences by offering more vegetarian and flexitarian options on their menus.
- **Dairy:** The dairy industry has the opportunity to create innovative, plant-based cheeses and provide alternatives to traditional dairy products.
- **Food Service:** Restaurants and food service providers can capitalize on the flexitarian trend by introducing more vegetarian-friendly options to their menus.

## Related on Trend Hunter

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