# Heartwarming Streaming Services Hallmark+ Shares Feel-Good Content & Exclusive Membership Benefits By Laura McQuarrie | Published 2024-07-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hallmark-plus References: [hmnow](https://www.hmnow.com/) & [imdb](https://imdb.com/news/ni64694833/) At Hallmark Media's session at the Summer 2024 Television Critics Association, the company announced the launch of Hallmark+, a [new streaming service](https://www.trendhunter.com/trends/streaming-service-1) with ad-free viewing, exclusive membership benefits and all the comforting content fans love in a central place. Launching in mid-September 2024, Hallmark+ will offer great perks for members like [rewards for streaming](https://www.trendhunter.com/trends/skip-plus) and [Hallmark Gold Crown](https://www.trendhunter.com/trends/hallmark-x-united-airlines) Stores or online with Hallmark. On the feel-good platform, members can expect to see new genres and formats from Hallmark, including the company's first-ever holiday limited series (Holidazed and Mistletoe Murders) and a reality competition series (Finding Mr. Christmas.) Inspired by the success of The Wedding Veil, Hallmark will also be launching a new movie trilogy, Groomsmen, that focuses on the friendship between three leading men. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 65% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Ad-free Streaming:** Hallmark+ capitalizes on the shift towards ad-free streaming services, providing a cleaner and more enjoyable viewer experience. - **Exclusive Membership Benefits:** Offering perks such as rewards for streaming and purchases, Hallmark+ emphasizes the value of loyalty programs in the digital entertainment landscape. - **Diverse Content Formats:** With the introduction of new genres like holiday limited series and reality competition shows, Hallmark+ showcases the diversification of streaming content to attract broader audiences. ### Industries Being Reshaped - **Streaming Services:** Hallmark+ exemplifies the growing trend of specialized streaming platforms that cater to niche audiences with unique content offerings. - **Retail:** The integration of streaming rewards with Hallmark Gold Crown Stores highlights opportunities for retail and digital service convergence. - **Entertainment:** Innovative original programming such as reality competitions and movie trilogies displays the expanding creative horizons within the entertainment industry. ## Related on Trend Hunter - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [Combined Streaming Services](https://www.trendhunter.com/trends/warner-bros-discovery.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md) - [Ad-Free Streaming Subscriptions](https://www.trendhunter.com/trends/adfree-streaming.md) - [Spring-Themed Mother's Day Capsules](https://www.trendhunter.com/trends/lacey-chabert-collection.md) - [QSR-Branded Streaming Services](https://www.trendhunter.com/trends/streaming-service-1.md) - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Ad-Supported Streaming Service Options](https://www.trendhunter.com/trends/adsupported-subscription-tier.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md)