# Canned Craft Stout Lines Hall & Woodhouse Introduces the Brand-New Craft Beer Brand Outland By Kanesa D | Published 2023-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hall-woodhouse References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/04/hall-woodhouse-creates-craft-beer-brand-outland/) & [hall-woodhouse](https://www.hall-woodhouse.co.uk/)  The Dorset-based beer and pub firm [Hall & Woodhouse](https://www.trendhunter.com/trends/double-gold-cocktail), which owns [Badger Beers](https://www.trendhunter.com/trends/orion-cocktail-list), has created a new craft line called Outland. The Hall & Woodhouse brewery on Blandford St. will produce the Outland line of beers. While it has a new name, brand representatives acknowledged that it is essentially the previous 'Badger Milk Made' stout in a new format. The 5.2% ABV [milk stout](https://www.trendhunter.com/trends/caffreys-black-stout) and a 5% ABV ginger pale ale will be available in a can format when the line debuts in April, while a 5% ABV west coast IPA will be offered on draught at Hall & Woodhouse pubs at first, with cans following in the fall. “Outland will be going into all Hall & Woodhouse 54 managed pubs and selected pubs within the 109-strong leased/tenanted estate. Outland will also be available at selected beer festivals and events across the spring and summer, including BrewLDN and Teddy Rocks, a music event in Dorset," said Giles Mountford, drinks marketing manager for Hall & Woodhouse. Image Credit: Hall & Woodhouse ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 38% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Beer in Cans:** Canned craft beer is becoming increasingly popular amongst consumers, creating an opportunity for breweries to expand their offerings and reach a wider audience. - **Rebranding to Attract Audience:** Rebranding can be an effective strategy for companies to attract new or younger audiences, as well as to refresh their image and appeal to changing consumer preferences. - **Promotion of Local Events:** Promoting products at local events can be a valuable marketing strategy for businesses, as it provides them with an opportunity to engage with their target audience and build brand awareness. ### Industries Being Reshaped - **Craft Beer Industry:** The craft beer industry can capitalize on the growing trend of canned beer and expand their product lines to reach a wider audience. - **Brewery Industry:** Breweries can leverage the power of rebranding to refresh their image and appeal to changing consumer preferences, in turn attracting new or younger audiences. - **Event Management Industry:** The event management industry can partner with businesses to help them promote their products or services at local events, providing a valuable opportunity for businesses to engage with their target audience and build brand awareness. ## Related on Trend Hunter - [British Stout Beer Cans](https://www.trendhunter.com/trends/nightjar.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [International Micro-Brewed Stouts](https://www.trendhunter.com/trends/origin-of-darkness.md) - [Heritage-Honoring British Beers](https://www.trendhunter.com/trends/greene-king-brewery.md) - [Unconventional Craft Beer Releases](https://www.trendhunter.com/trends/wilderness-brewery.md) - [Malt Drink Brand Stouts](https://www.trendhunter.com/trends/supermalt-stout.md) - [Latvian Beer Collections](https://www.trendhunter.com/trends/arpus-brewing.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Collaboration Coffee Stout Beers](https://www.trendhunter.com/trends/brewdog-x-grind-coffee-stout.md)