# Gallery-Style Shoe Stores The Hall of Fame Pop-Up Showcases adidas' Origins and Brand Heritage By Katherine Pendrill | Published 2016-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hall-of-fame-popup References: [hypebeast](http://hypebeast.com/2015/3/adidas-hall-of-fame-pop-up-by-urbantrainer) & [retaildesignblog.net](http://retaildesignblog.net/2015/03/21/adidas-superstar-hall-of-fame-pop-up-store-by-urbantainer-co-seoul-south-korea/) Last year, [adidas](https://www.trendhunter.com/trends/style-your-toe) opened its Hall of Fame [pop-up shop](https://www.trendhunter.com/trends/autry-opens-an-ibiza-popup) in Seoul's swanky Gangnam district. However, instead of simply giving customers a place to purchase the brand's [classic Superstar sneakers](https://www.trendhunter.com/trends/la-adidas-superstar-ii), it also served as a tribute to the brand's legacy in popular culture. The Hall of Fame pop-up was built by Urbantainer out of industrial materials such as metal pipping, steel paneling and salvaged wood. The same industrial theme was carried into the pop-up's inner courtyard, which was designed to resemble an old-school basketball court. In addition to the tribute to American urban culture outside, the pop-up also featured a Superstar Hall of Fame that showcased adidas' origins and the history of its legendary Superstar sneakers. By drawing on elements of its deep-rooted American heritage, the adidas pop-up served to spread brand awareness in South Korea. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Gallery-style Shoe Stores:** The trend of gallery-style shoe stores creates immersive retail experiences for customers, combining art and fashion. - **Industrial-themed Pop-up Shops:** Pop-up shops designed with industrial materials and themes offer a unique and edgy brand experience, attracting customers through unconventional aesthetics. - **Brand Heritage Showcases:** Creating installations or exhibits that showcase a brand's origins and history can strengthen brand identity and evoke nostalgia among consumers. ### Who This Affects Most - **Retail:** Retailers can explore the concept of gallery-style shoe stores to enhance customer engagement and create memorable shopping experiences. - **Pop-up Retail:** The use of industrial-themed pop-up shops can disrupt the retail industry by providing temporary immersive brand experiences that attract a younger, tech-savvy audience. - **Marketing and Branding:** By leveraging brand heritage showcases, companies can effectively communicate their history and values to consumers, building a stronger brand image and connection. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Aluminum-Wrapped Sportswear Store](https://www.trendhunter.com/trends/adidas-store-1.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md)