# Interactive Breakfast-Themed Pop-Ups The Hall of Breakfast Has Opened in Salt Lake City By Ell Smith | Published 2018-06-28 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/hall-of-breakfast References: [hypebae](https://hypebae.com/2018/6/hall-of-breakfast-pop-up-instagram) & [hallofbreakfast](https://hallofbreakfast.com/) The importance of breakfast is being celebrated with the opening of an interactive museum entitled The Hall of Breakfast. Following in the footsteps of the incredibly popular [Museum of Ice Cream](https://www.trendhunter.com/trends/museum-of-ice-creams), [Museum of Candy](https://www.trendhunter.com/trends/ice-a-bagel) and The Egg House, this breakfast-themed space features an engaging and highly instagrammable aesthetic. Both vivid and full of photo opportunities, The Hall of Breakfast offers guests a place to explore and play as it boasts 10 uniquely themed rooms. As its name suggests, each room in the Hall of Breakfast was inspired by a different breakfast food, like eggs, waffles or toast. Some of the standout offerings in this pop-up include a giant, neon-clad fried egg and a [giant bowl of cereal](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Food Museums:** There is an opportunity for more interactive museums themed around food to open up. - **Instagrammable Spaces:** More businesses can create highly aesthetic spaces that cater to social media use. - **Branded Pop-ups:** More brands can create pop-up stores that provide a unique experience for their customers. ### Sectors Adopting This - **Tourism and Hospitality:** Hotels and tourism companies can partner with interactive food museums to offer something extra to their customers. - **Food and Beverage:** Food and beverage companies can sponsor or host their own interactive food-themed pop-ups. - **Marketing and Advertising:** Brands looking for innovative marketing opportunities can create an interactive pop-up store experience that is highly Instagrammable. ## Related on Trend Hunter - [Pancake House Getaways](https://www.trendhunter.com/trends/eggo-house-of-pancakes.md) - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md) - [Upgraded Experiential Museum Experiences](https://www.trendhunter.com/trends/museum-of-ice-creams.md) - [Breakfast-Themed Metaverses](https://www.trendhunter.com/trends/sunrise-city.md) - [Breakfast Brand Digital Platforms](https://www.trendhunter.com/trends/kelloggs-1.md) - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [Breakfast-Inspired Food Flavorings](https://www.trendhunter.com/trends/flavorchem-breakfast-all-day.md) - [Easter Brunch Pop-Ups](https://www.trendhunter.com/trends/easter-brunch-popup.md)