# Membership Jewelry Brands HALIVUKU's Annual Membership Costs Just $12 By Laura McQuarrie | Published 2022-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/halivuku References: [businesswire](https://www.businesswire.com/news/home/20220314005465/en) & [halivuku](https://www.halivuku.com/) HALIVUKU is a membership-based D2C real-time fashion jewelry brand and it offers customers the freshest styles with over 300 SKUs listed on a daily basis. The affordably priced pieces can be used for a wide range of occasions and it aims to fill a gap in the market as "a fashion jewelry brand equivalent of one-stop apparel brands like [Zara](https://www.trendhunter.com/trends/benito-antonio) and [Shein](https://www.trendhunter.com/trends/amazon-haul)." The brand regularly collaborates with emerging designers and its collectors and buyers keep tabs on the most popular styles of the moment. As a new brand, HALIVUKU is primarily focusing on short-form video content in order to reach its target consumer. A HALIVUKU membership costs $12 annually and products are available at member and non-member pricing, with other perks available such as deep discounts and free limited-edition products. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 68% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Membership-based Fashion Brands:** Opportunity for other fashion brands to adopt a membership-based model to increase customer loyalty and revenue. - **Short-form Video Marketing:** Opportunity for fashion brands to focus on short-form video content as an effective way to reach their target consumers. - **Collaboration with Emerging Designers:** Opportunity for other fashion brands to collaborate with emerging designers to keep their collections fresh and appeal to a wider audience. ### Industries Being Reshaped - **Fashion Retail:** Adoption of a membership-based model in the jewelry sector could lead to innovative opportunities in the broader fashion retail industry. - **Digital Marketing:** The success of HALIVUKU's short-form video marketing strategy presents opportunities for other fashion brands to explore this avenue of digital marketing. - **Jewelry Design:** HALIVUKU's collaborations with emerging designers presents an opportunity for the wider jewelry design industry to foster emerging talent and stay on trend. ## Related on Trend Hunter - [Luxury Resale Memberships](https://www.trendhunter.com/trends/rebag-membership.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Exclusive Culinary Memberships](https://www.trendhunter.com/trends/the-membership-by-giadzy.md) - [Jewelry Rewards Initiatives](https://www.trendhunter.com/trends/mejuri-2.md) - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Luxury Travel Memberships](https://www.trendhunter.com/trends/andrew-harper.md) - [Fragrance Brand Discount Subscriptions](https://www.trendhunter.com/trends/mytfs-membership.md) - [Rewarding BNPL Memberships](https://www.trendhunter.com/trends/klarna-memberships.md)