# Game Day Doughnut Lineups Pinkbox Doughnuts Has a New Halftime Show Doughnut for the Super Bowl By Katherine Pendrill | Published 2022-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halftime-show-doughnut References: [qsrmagazine](https://www.qsrmagazine.com/news/pinkbox-doughnuts-launches-treats-super-bowl)  If you're looking for a sweet option to add to your Super Bowl snack linup, look no further than the new Halftime Show doughnut that [Pinkbox Doughts](https://www.trendhunter.com/trends/big-game-doughnuts) created for the big day. Created for die-hard football fans and those that simply watch for the commercials, Pinkbox Doughts has a whole new lineup of [game day treats](https://www.trendhunter.com/trends/baked-by-melissa-and-kinder). First up is the Halftime Show doughnut, which features a white frosted shell with the phrase “I’m Just Here For The Commercials” written in red icing. There's also a Game Ball doughnut that consists of a chocolate frosted, football-shaped shell filled with Bavarian cream. Another standout is the 50 Yard Line doughnut, which features green frosting, nonpareils, and 50-yard line décor. All of the new doughnuts are available for pre-order or in-store purchase on game day weekend. Image Credit: Pinkbox Doughnuts ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 66% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sports-themed Doughnuts:** Creating sports-themed doughnuts with unique and creative designs and flavors can attract customers who are sports fans or hosting game day events. - **Limited-time Offerings:** Introducing limited-time offering doughnuts for major events such as the Super Bowl can create a sense of urgency and boost sales for a short period of time. - **Customizable Doughnuts:** Providing customers with the option to customize their own doughnuts with specific toppings and icing designs can enhance their overall experience and increase brand loyalty. ### Who This Affects Most - **Food and Beverage Industry:** Introducing unique and creative food options, such as sports-themed doughnuts, can attract customers and differentiate from competitors in the market. - **Event Planning Industry:** Partnering with event planners for major events, such as the Super Bowl, to offer customized doughnut packages can create new business opportunities. - **Marketing Industry:** Developing targeted marketing campaigns around limited-time offering doughnuts and customizable options can increase brand awareness and drive sales for short periods of time. ## Related on Trend Hunter - [Super Bowl-Themed Doughnuts](https://www.trendhunter.com/trends/big-game-doughnuts.md) - [Co-Branded Doughnut Lines](https://www.trendhunter.com/trends/pinkbox-doughnuts-school-themed.md) - [Football-Themed Donut Collections](https://www.trendhunter.com/trends/krispy-kreme-championship-dozen.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md) - [Football-Themed Pastry Treats](https://www.trendhunter.com/trends/footballthemed-pastry-treats.md) - [Soda-Inspired Football Doughnuts](https://www.trendhunter.com/trends/dr-pepper-kickoff.md) - [Patriotic Doughnuts Lineups](https://www.trendhunter.com/trends/memorial-day-lineup.md) - [Decadent Super Bowl Cookies](https://www.trendhunter.com/trends/big-game-cookies.md) - [Autumnal Cinnamon Bun Doughnuts](https://www.trendhunter.com/trends/pumpkin-roll-doughnut.md)