# AI Apocalypse Campaigns 'Halfpops' is Asking Coding Geeks to Use Their Skills to Save the World By Erica Francis | Published 2016-08-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/halfpops References: [adweek](http://www.adweek.com/adfreak/snack-brand-reaches-out-coders-desperate-attempt-not-be-killed-robots-172763) & [halfpops](https://www.halfpops.com/halfpocalypse/) 'Halfpops' is predicting the world is going to end through an [AI apocalypse](https://www.trendhunter.com/trends/anthropic-super-bowl), but fear not, the popcorn brand has a solution. In its new campaign, the company urges 'computer developers, code ninjas, and binary badasses' to help protect the world in the end times. How do coders qualify for saving the world? They just head over to the brand's website to participate in a code challenge. Coders who prove themselves worthy of savior status will be awarded with a months supply of Halfpops. According to [AdWeek](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch), this is the first national advertising push from the company. The tactic to use [humor and unconventional methods](https://www.trendhunter.com/trends/pretzelized) to attract consumers is memorable and will help to build brand awareness within its target market of North Americans between the ages of 18 to 35. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI Apocalypse Preparedness:** Brands can tap into the growing concerns of consumers about AI taking over the world and create campaigns that lean into the fear while offering a solution. - **Coding Challenges for Engaging Audiences:** Companies can create campaigns that involve coding challenges to engage their target audience and build brand awareness. - **Humorous Advertising Tactics:** Using humor and unconventional tactics in advertising can help brands stand out and be memorable to their target audience. ### Where This Applies - **Popcorn Industry:** Companies in the popcorn industry can partner with coders or create coding challenges to engage their target audience and build brand awareness. - **Tech Industry:** The tech industry can capitalize on the fears of consumers about AI taking over the world by developing and marketing AI safety products or tools. - **Advertising Industry:** The advertising industry can learn from Halfpops' humorous and unconventional campaign tactics to create memorable campaigns for their clients. ## Related on Trend Hunter - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [AI-Generated Food Concepts](https://www.trendhunter.com/trends/aidriven-snack-product.md) - [Personalized Digital Playgrounds](https://www.trendhunter.com/trends/pringles-poptopia.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Snacking Gamer Campaigns](https://www.trendhunter.com/trends/heinz-hidden-spots.md)