# Partly Popped Snacks Halfpops Present Undercooked Kernels By Jana Pijak | Published 2011-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/halfpops-are-good-for-your-health-and-your-tastebuds References: [facebook](https://www.facebook.com/halfpops) & [coolhunting](http://www.coolhunting.com/food-drink/halfpops.php) Halfpops is the newest eco-friendly snack around, and it proves that greatness comes in small packages. The treat is made from [half-popped popcorn kernels](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn), and is available in two delicious flavours: natural butter and pure ocean salt, and [natural aged white cheddar](https://www.trendhunter.com/trends/truffle-and-white-cheddar-protein-popcorn). The organic and healthy snack is a [gluten-free choice](https://www.trendhunter.com/trends/sweet-potato-poppers) that gives purpose to half-popped kernels, pieces often discarded by popcorn eaters. These crisp and crunchy kernels are the perfect treat for on-the-go snackers, and are anything but an accidental success. The sophisticated manufacturing process requires "manipulating the moisture content of the kernels" according to the CEO and co-founder Mike Fitzgerald. This complex process keeps kernels from fully popping and ensures that nothing is wasted. These bite-sized munchies give an inventive and bold twist to a classic idea. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Snacks:** There is room for disruptive innovation in the healthy and organic snack industry with more eco-friendly and sustainable options like Halfpops. - **Upcycling Food Waste:** The upcycling of food waste into tasty snacks, such as Halfpops, offers a possible disruptive innovation opportunity for reducing waste. - **Half-pop Snacks:** A trend towards half-popped snacks has emerged, fuelled by the demand for unique and crunchy snack options like Halfpops. ### Where This Applies - **Snack Food Industry:** In the snack food industry, companies can differentiate themselves by offering unique and innovative snacks such as Halfpops. - **Organic Foods Industry:** Organic food companies can tap into the growing demand for healthy snack options by offering eco-friendly and organic snack options like Halfpops. - **Food Waste Industry:** Companies can tackle food waste by looking for creative and tasty ways to use food by-products, like Halfpops have with their half-popped kernels. ## Related on Trend Hunter - [Microwavable Popcorn Cobs](https://www.trendhunter.com/trends/poppin-cobs.md) - [Airy Puffed Snacks](https://www.trendhunter.com/trends/like-air.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Whole-Grain Purple Kernel Popcorns](https://www.trendhunter.com/trends/purple-kernel-popcorns.md)