# Chic Poverty-Combating Fashion HALF UNITED Pledges Half of Its Profits to Charitable Causes By Rebecca Byers | Published 2012-07-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/half-united References: [roozt](http://www.roozt.com/HALF-UNITED/index.html) & [halfunited](http://halfunited.com/) HALF UNITED is a social enterprise and on-trend fashion brand founded by a North Carolina brother/sister duo endeavoring to feed children in need. The chic collection features men's and women's tees, tanks and jewelry, including a line made from upcycled bullet casings, and pledges half of its profits to helping fight poverty. A list of retailers is available on the socially conscious brand's [website](http://halfunited.com/stay-connected/retailers/) in addition to its [online store](http://halfunited.com/shop/). HALF UNITED's child-feeding initiatives are currently based across the USA, Liberia, Fiji and Cambodia, between which half of the brand's profits are distributed. The silk screening of HU's shirts is sourced locally in Wilmington, North Carolina, as is the manufacturing and painting of its [bullet casing jewelry](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk). **Contact Information** HALF UNITED [website](http://halfunited.com/) HALF UNITED on [Facebook](http://www.facebook.com/HALFUNITED) HALF UNITED on [Twitter](http://twitter.com/halfunited) HALF UNITED on [Pinterest](http://pinterest.com/halfunited/) ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 71% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Social Enterprise Fashion:** Opportunity to create sustainable fashion brands that combine on-trend styles with social missions to combat poverty. - **Upcycled Jewelry:** Disruptive innovation opportunity to repurpose materials like bullet casings to create unique and socially conscious jewelry. - **Local Sourcing and Manufacturing:** Trend towards supporting local communities by sourcing and manufacturing fashion products in the same region, promoting sustainability and economic growth. ### Sectors Adopting This - **Apparel and Fashion:** Fashion brands can embrace social enterprise models, like HALF UNITED, to address social issues while staying on-trend and appealing to conscious consumers. - **Jewelry:** Opportunity for jewelry companies to explore sustainable and unique materials, such as bullet casings, to create socially conscious collections and connect with socially-minded consumers. - **Local Manufacturing:** Growth potential for local manufacturers as fashion brands increasingly prioritize sustainability and community support by sourcing and producing products in the same region. ## Related on Trend Hunter - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Purpose-Driven Eco Teas](https://www.trendhunter.com/trends/humanitea.md)