# Uncooked Popcorn Snacks Half Pops is a Line of Partially Popped Popcorn Snacks By Katherine Pendrill | Published 2016-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/half-pops References: [trndmonitor](https://trndmonitor.com/snack-spotlight-half-pops-brooklyn-dill-pickle/) & [halfpops](https://www.halfpops.com/) Half Pops is a line of partially popped popcorn snacks for those who love the taste of popcorn, but also appreciate snacks with a satisfying crunch. With seven delicious flavors to choose from, the [salty snacks](https://www.trendhunter.com/trends/new-proper-snacks-propercorn) are perfect for adults and kids alike. Half Pops is the brainchild of Mike Fitzgerald, who set out to create a crunchier version of popcorn. After testing many different recipes, Fitzgerald came up with a way to create partially popped popcorn snacks from GMO-free corn. Completely free of gluten, artificial flavors or other unnatural ingredients, the snacks are perfect for those who are looking for a healthy afternoon pick-me-up. With flavors ranging from [Caramel & Sea Salt](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch) to Brooklyn Dill Pickle, the partially cooked popcorn is a tasty alternative to other snack foods. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Partially Popped Snacks:** The trend of partially popped snacks is disrupting the traditional popcorn snack industry, providing a unique crunch and texture experience for consumers. - **Healthy Snacking:** The trend of healthy snacking is disrupting the snack industry as companies like Half Pops focus on using natural and gluten-free ingredients to appeal to health-conscious consumers. - **Flavor Innovation:** The trend of flavor innovation is disrupting the snack industry as companies like Half Pops introduce unique and unexpected flavors to diversify their product offerings and appeal to adventurous consumers. ### Who This Affects Most - **Snack Foods:** The snack food industry has an opportunity to innovate by expanding their product lines to include more partially popped snacks that cater to health-conscious and adventurous consumers. - **Popcorn:** The popcorn industry has an opportunity to innovate by creating and marketing partially popped popcorn snacks as a unique and crunchy alternative to traditional popcorn offerings. - **Gluten-free Food:** The gluten-free food industry has an opportunity to innovate by developing new products that cater to health-conscious consumers, using natural ingredients like partially popped popcorn as a healthy snacking alternative. ## Related on Trend Hunter - [Microwavable Popcorn Cobs](https://www.trendhunter.com/trends/poppin-cobs.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Airy Puffed Snacks](https://www.trendhunter.com/trends/like-air.md) - [Fusion Pretzel Snacks](https://www.trendhunter.com/trends/pop-ums.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Pickle-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/pickle-flavored-popcorn.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Flavorful Influencer Popcorns](https://www.trendhunter.com/trends/whole-grain-kernel-popcorn.md)