# Grungy Movie-Inspired Cosmetics Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine By Katherine Pendrill | Published 2024-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/half-magic-beauty References: [hypebae](https://hypebae.com/2024/7/maxxxine-film-half-magic-makeup-set-mia-goth-a24)  [Half Magic Beauty](https://www.trendhunter.com/trends/couplet-coffee-half-magic) has teamed up with [A24](https://www.trendhunter.com/trends/marty-supreme-x-koyo-bear) to release a limited edition makeup set inspired by the movie 'MaXXXine.' Crafted by California-based creative director Sarah Rubano – the head makeup artist for 'MaXXXine' – the new makeup set transports consumers straight back to the 70s and 80s. Inside the kit, you'll find grunge-themed lipstick, a heavily saturated eye paint and liner in a denim blue hue, and a highly pigmented eyeshadow housed in a pocket-sized compostable compact. Together, these cosmetics can be used to recreate the looks sported by Mia Goth, who stars in 'MaXXXine,' the third installment of the X film series. The limited-edition makeup kit is available now from Half Magic Beauty's online shop. Image Credit: Half Magic Beauty, [hypebae](https://hypebae.com/2024/7/maxxxine-film-half-magic-makeup-set-mia-goth-a24) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 57% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Collaborations:** Brand collaborations like the Half Magic Beauty and A24 partnership are creating exclusive, highly sought-after products that merge pop culture with everyday consumer goods. - **Nostalgic Makeup Collections:** Makeup collections inspired by nostalgic eras, such as the 70s and 80s, are resonating with consumers looking to recapture the essence of vintage beauty trends. - **Sustainable Beauty Packaging:** Eco-friendly packaging, such as the compostable compact in the new makeup set, reflects a growing commitment to sustainability within the beauty industry. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry is continually evolving with innovative products like grunge-themed makeup sets that offer unique consumer experiences. - **Film and Entertainment:** The film industry’s influence on other sectors is evident as movie-inspired products generate excitement and further engagement with popular media. - **Sustainable Goods:** The incorporation of sustainable elements in consumer goods emphasizes a shift towards environmentally conscious production and packaging practices. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Spooky Cartoon Beauty Capsules](https://www.trendhunter.com/trends/mad-beauty-1.md) - [50s-Style Musical Beauty Collections](https://www.trendhunter.com/trends/revolution-beauty-x-grease-collection.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md)