# Hybrid Energy-Boosting Beverages Onward Recently Debuted the Upward Half & Half Beverage By Kalin Ned | Published 2025-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/half-half References: [drinkonward](https://drinkonward.com/collections/stronger-sips/products/half-half-10mg)  The brand Onward, a subsidiary of Trulieve, has introduced a new beverage named Half & Half to its 'Stronger Sips' Upward product line. This range is characterized by a higher potency of active ingredients. The Upward Half & Half beverage is an Arnold Palmer-inspired blend of lemonade and black tea. The drink is formulated to be a low-calorie, alcohol-free alternative. Each serving contains a combined 10 milligrams of THC and CBD. Onward supplements this beverage with 100 milligrams of caffeine derived from natural sources, and 100 milligrams of L-Theanine, an amino acid often associated with promoting a state of calm focus. Due to this composition, the Upward Half & Half beverage delivers a balanced and sustained energy boost without the subsequent fatigue sometimes associated with traditional energy drinks. Image Credit: Onward ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 81% | Activity: 86% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Beverage Blends:** Beverages that combine traditional drinks with functional ingredients present an opportunity to cater to health-conscious consumers seeking alternatives to caffeine-laden energy drinks. - **Cannabis-infused Drinks:** The integration of THC and CBD into mainstream beverages opens avenues for creating new consumer products that address both wellness and recreational preferences. - **Low-calorie Energy Sources:** There's a growing demand for low-calorie energy drinks that maintain efficacy without relying on sugar, aligning with the health trends of the modern consumer. ### Who This Affects Most - **Functional Food and Beverage:** This industry can capitalize on the blend of traditional flavors with health-promoting additives to create novel products that appeal to diverse consumer needs. - **Cannabis Beverage Market:** The burgeoning cannabis beverage sector provides a platform for innovation in product formulations that meet regulatory standards while appealing to curious consumers. - **Health and Wellness Drinks:** As the wellness market expands, there's an opportunity for industries to develop beverages that promote energy and focus without the typical drawbacks of conventional products. ## Related on Trend Hunter - [Energy-Boosting Cannabis Beverages](https://www.trendhunter.com/trends/select-formulax.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Tropical Iced Tea Flavors](https://www.trendhunter.com/trends/halfday-tropical-tea.md) - [THC-Infused Energy Drinks](https://www.trendhunter.com/trends/upward.md) - [Zero-Sugar Sparkling Energy Seltzers](https://www.trendhunter.com/trends/sparkling-energy-seltzer.md) - [Hemp-Derived THC Beverages](https://www.trendhunter.com/trends/hempderived-thc-beverage.md) - [Vibe-Focused Hemp Drinks](https://www.trendhunter.com/trends/tattersall-functional-beverages.md) - [THC-Infused Cocktail Packs](https://www.trendhunter.com/trends/shift-naturals.md) - [Citrusy Hopped Tea Refreshments](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1.md)