# Split Beauty Ads Yoke & Janneke's Half Face Makeup Ads Reveal Inner Potential By Laura McQuarrie | Published 2014-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/half-face-makeup References: [adeevee](http://www.adeevee.com/2014/08/yoke-janneke-hairstyling-make-up-saloon-faces-outdoor-print/) & [coloribus](http://www.coloribus.com/adsarchive/prints/yoke-janneke-we-know-she-is-inside-you-1-19643305/) These [half face makeup print ads](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) for the Yoke & Janneke Hairstyling & Make Up Saloon depict bringing out what's already on the inside. Although makeup is typically though of as something that is applied as a cover up, these ads are about unearthing the potential of a hair or makeup stylist. One of the ads shows a more tame beauty makeup, while the other one goes a little more [dramatic than a daily makeup look](https://www.trendhunter.com/trends/hypnose-drama-mascara), in addition to a [striking curly hairstyle](https://www.trendhunter.com/trends/unseenbeauty-initiative). The Yoke & Janneke Saloon print ads claim that "We know she is inside of you," speaking directly to an audience of females who are looking to bring out their best side. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 74% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Half Face Makeup:** Disruptive innovation opportunity: Develop new techniques and products that emphasize half face makeup to highlight inner potential. - **Unearthing Potential:** Disruptive innovation opportunity: Create services and tools that focus on revealing and enhancing the hidden talents and skills within individuals. - **Hairstyling & Makeup Stylists:** Disruptive innovation opportunity: Build platforms and resources to empower hairstyling and makeup professionals to tap into their creative potential. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Explore new approaches to cosmetics that emphasize personal expression and authenticity. - **Salons:** Disruptive innovation opportunity: Integrate technology and innovative services into salon experiences to help customers uncover their true beauty potential. - **Personal Development:** Disruptive innovation opportunity: Develop tools and resources that enable individuals to unlock and maximize their inner potential. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md)