# Half-Caffeine Coffee Brews The Libra is Artisan Coffee Co.'s First Whole-Bean Half-Caf Coffee By Laura McQuarrie | Published 2023-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/half-caf-coffee References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/46559/artisan-coffee-co-launches-first-half-caf-coffee/) & [artisancoffeeco](https://www.artisancoffeeco.com/)  The Libra by [Artisan Coffee Co.’s](https://www.trendhunter.com/trends/baskinrobbins-iced-cold-brew) is a first-of-its-kind product from the company that's revolutionizing the way people enjoy coffee, and it takes the form of a whole-bean half-caf coffee that's full of flavor but with half the caffeine as usual. With this new coffee option, the company is on a mission to change perceptions about the best time to drink coffee. The company's collection of coffee was co-founded by Ashley Palmer Watts, former Michelin-Starred chef and restaurateur. Ashley saw the need to create a coffee that could be enjoyed throughout the afternoon and into the evening without causing people about losing sleep or intaking too much caffeine. As a result, The Libra was born as a perfectly balanced half-caf coffee brew, combining 50% of high-quality [Swiss water decaffeinated beans](https://www.trendhunter.com/trends/swiss-water) and 50% of Artisan’s caffeinated specialty bean blend. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 76% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Half-caf Coffee:** Artisan Coffee Co. is making strides with their innovative creation of whole-bean half-caf coffee. - **Low-caffeine Beverages:** The launch of Libra provides ample opportunity for other companies to create low-caffeine versions of their popular products. - **New Coffee Consumption Habits:** The introduction of a viable afternoon and evening coffee option sets the stage for a shift in typical coffee consumption patterns. ### Industries Being Reshaped - **Coffee:** The coffee industry can benefit from exploring and developing new low-caffeine product offerings. - **Hospitality:** Hotels and restaurants can seize this opportunity to provide patrons with a new option for afternoon and evening refreshment. - **Consumer Packaged Goods:** Libra's success opens up a new market for companies looking to produce and distribute low-caffeine packaged coffee products. ## Related on Trend Hunter - [Half-Caffeinated Coffees](https://www.trendhunter.com/trends/halfcaffeinated-coffee.md) - [First-Of-Its-Kind Coffee Systems](https://www.trendhunter.com/trends/onyx-coffee-labs.md) - [Varied Caffeine Coffee Systems](https://www.trendhunter.com/trends/control-freak-coffee.md) - [Indulgent Decaffeinated Coffees](https://www.trendhunter.com/trends/dolcevita-coffee-line.md) - [Relaxing Coffee Pod Flavors](https://www.trendhunter.com/trends/nespresso-french-lavender-vanilla-decaffeinato.md) - [Gut-Friendly Instant Coffees](https://www.trendhunter.com/trends/freezedried-instant-coffee.md) - [Barista-Level Instant Decaf Coffees](https://www.trendhunter.com/trends/craft-instant-decaf.md) - [New Year-Inspired Decaf Coffees](https://www.trendhunter.com/trends/prosperous-blends.md) - [Groundbreaking Decaf Coffee Ranges](https://www.trendhunter.com/trends/city-boy-coffee.md)