# Confessional Clothing ‘Half a Conversation' Shirts Print Personalized Secrets By Cecilia Biemann | Published 2009-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/half-a-conversation-custom-postsecret-t-shirts References: [holycool.net](http://www.holycool.net/2009/04/half-converstation-t-shirts.html) & [halfaconversation](http://www.halfaconversation.com/) Anyone who is a sucker for anything with a good story behind it will love these [custom tee shirts](https://www.trendhunter.com/trends/sauce-proof-shirts) from UK company [Half a Conversation](https://www.trendhunter.com/trends/half-half-butter). Giving a fashionable twist to the [PostSecret concept](https://www.trendhunter.com/trends/pop-secret-hotline), customers send in their story and what they want their shirt to say to Half a Conversation, who then chooses the best, prints them up typewriter-style, and sells them to whoever wants one. Many more shirts can be viewed on the Half a Conversation website. Click on the photos to read the background stories behind the tees. Be warned, though: Once you start clicking on background stories it’s very hard to stop reading them! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Personalised Fashion:** Companies can create customised apparel based on personal stories shared by their customers to achieve emotional connection and uniqueness in their products. - **Storytelling Marketing:** Businesses can leverage powerful stories to connect with their customers and promote their brand in an authentic and engaging way. - **Print-on-demand Apparel:** Companies can innovate by creating products on-demand, allowing for more unique and personalized offerings without carrying the costs of pre-producing inventory. ### Sectors Adopting This - **Fashion:** Fashion brands can create personalised offerings that emotionally connect with customers and promote their brand through storytelling. - **Marketing:** Marketing agencies can leverage the power of storytelling to create authentic and engaging campaigns for their clients in a variety of industries. - **Print-on-demand Services:** Companies that offer print-on-demand services can work with fashion brands and other businesses to produce unique and customised products without the need for pre-produced inventory. ## Related on Trend Hunter - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Customer Co-Creation Pop-Ups](https://www.trendhunter.com/trends/you-speak-we-listened-pop-up.md)