# Alcoholic Disney Apparel This 'Hakuna Some Vodka' Tank Refashions the Lion King for Adults By Erin Kirkpatrick | Published 2013-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hakuna-some-vodka-tank References: [lookhuman](http://www.lookhuman.com/design/8504-hakuna-some-vodka-tank) This 'Hakuna Some Vodka' tank takes a [Disney](https://www.trendhunter.com/trends/primark-2) reference and spins it on its head. For devoted Disney movie watchers, it is fairly obvious that the words on this top were fashioned from the classic Lion King's tune [Hakuna Mata](https://www.trendhunter.com/trends/hakuna-matata-by-27-87). Mainstream audiences were first introduced to this term by Pumba and Timon, who belted out this tune for Simba to ease his worries. The literal translation of the Swahili phrase is "there are no worries." However, this top takes a more adult approach to this saying by modifying the message to "Hakunka Some Vodka," which means "get wasted." How terrifyingly creative that Disney references are now being used to encourage alcoholic tendencies. While this shirt will have parents protesting its use of childhood films, it's rather entertaining; notwithstanding its use to enable the [copious consumption of cocktails](https://www.trendhunter.com/trends/buzzballz-pool). This shirt will fit right in at college dorms, frat parties or weekends away at the cottage. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alcoholic Disney Apparel:** Disruptive innovation opportunity: Creating more adult-focused merchandise inspired by beloved childhood brands like Disney. - **Creative Modification of Classic Sayings:** Disruptive innovation opportunity: Exploring new ways to twist and reinterpret familiar phrases for a more mature audience. - **Nostalgic Pop Culture References:** Disruptive innovation opportunity: Tapping into the nostalgia trend and reinventing iconic pop culture moments for contemporary consumers. ### Who This Affects Most - **Apparel:** Disruptive innovation opportunity: Incorporating clever and unexpected references into clothing designs for a niche market. - **Entertainment Merchandise:** Disruptive innovation opportunity: Creating unique and edgy merchandise inspired by popular movies, TV shows, and characters. - **Event Planning and Hospitality:** Disruptive innovation opportunity: Developing themed events and experiences that combine nostalgia, humor, and alcohol for a targeted audience. ## Related on Trend Hunter - [Sustainable Kids Cartoon Capsules](https://www.trendhunter.com/trends/primark-2.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Celebratory Cartoon Clothing Collections](https://www.trendhunter.com/trends/primark-the-lion-king.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Movie-Musical Vodka Collections](https://www.trendhunter.com/trends/absolutly-wicked-good-cocktail-collection.md) - [Lazy Vodka-Branded Thanksgiving Clothing](https://www.trendhunter.com/trends/titos-turkey-rot-merch.md) - [Halloween Flick-Inspired Coolers](https://www.trendhunter.com/trends/drinks-cooler.md) - [Cartoon-Inspired Pizza Merchandise](https://www.trendhunter.com/trends/disney-eats-1.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md)