# Joyful Banana Fragrances Hakuna Matata by 27 87 Captures the Feeling of Releasing Worries By Laura McQuarrie | Published 2025-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hakuna-matata-by-27-87 References: [fragrantica](https://www.fragrantica.com/news/ESXENCE-2025-27-87-Hakuna-Matata-22079.html) & [instagram](https://www.instagram.com/p/DGSRHiJtPfK/)  [Fruity fragrances are on the rise](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues), and 27 87, the Barcelona-based fragrance brand creating progressive perfumes, is betting on banana as the next big scent with its next launch, Hakuna Matata. When creating this scent, the brand asked: "What if perfume could be [pure joy](https://www.trendhunter.com/trends/alto-astral)?" Described as a playful scent centered in the present moment, Hakuna Matata is an invitation to find joy in chaos and live with ease. This statement-making fragrance blends notes of banana, honey, and jasmine with musk and amber. Altogether, the scent story reminds of something delicious akin to banana pudding or [banana candy](https://www.trendhunter.com/trends/green-banana). This rich, creamy fruity amber scent is set to join 27 87's CALM line, joining Hamaca launched in 2017 to inspire stillness, presence, and grounding. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 93% | Activity: 92% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fruity Fragrance Revolution:** The rise of unique fruit-based fragrances like banana suggests a shift towards experimental scent profiles that challenge traditional olfactory norms. - **Joy-centric Perfumes:** Scents designed to evoke specific emotions such as joy are gaining traction, offering consumers a new way to navigate and enhance their emotional wellbeing. - **Mindfulness-inspired Scents:** Perfumes like Hakuna Matata that encourage presence and ease reflect a growing trend where sensory products are crafted to support mindfulness and stress reduction. ### Industries Being Reshaped - **Fragrance Industry:** Innovative scents that break away from traditional perfume notes present opportunities for brands to carve out new niches and attract adventurous consumers. - **Wellness Sector:** As consumers increasingly seek products that contribute to emotional wellbeing, the integration of fragrances in wellness rituals offers promising potential for growth. - **Luxury Goods Market:** Distinctive and playful luxury fragrances open up avenues for brands to differentiate themselves in a competitive market by providing novel experiences through scent. ## Related on Trend Hunter - [Dessert-Like Banana Fragrances](https://www.trendhunter.com/trends/lexplicite-by-thoo.md) - [Banana Candy Fragrances](https://www.trendhunter.com/trends/banana-candy-fragrance.md) - [Creamy Beverage-Inspired Mists](https://www.trendhunter.com/trends/banana-milkshake-hair.md) - [Clean Passion Fruit Fragrances](https://www.trendhunter.com/trends/byrosie-jane.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Upifting Floral Fragrances](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum.md) - [Joyful Pear Perfumes](https://www.trendhunter.com/trends/pear-jam.md) - [Mood-Elevating Fruity Fragrances](https://www.trendhunter.com/trends/phlur-mood-ring.md) - [Juicy Guava Fragrances](https://www.trendhunter.com/trends/guava-granita.md)