# Shimmery New Year-Inspired Streetwear Hajime Sorayama Joins PUMA On a LNY Collection By Amy Duong | Published 2024-02-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hajime-sorayama-2 References: [highsnobiety](https://www.highsnobiety.com/p/puma-sorayama-dragon-year-collab/)  [PUMA](https://www.trendhunter.com/trends/fast-furious-x-puma) works together with Japanese artist Hajime Sorayama on a new capsule that celebrates [Lunar New Year](https://www.trendhunter.com/trends/year-of-the-horse-1) right around the corner. The looks are defined by a shimmery base with a futuristic feel thorughout a series of apparel and footwear. The sneaker silhouettes comprised new iterations of the PUMA [Palermo](https://www.trendhunter.com/trends/palermo-denim) and Spirex shoes. Shining a spotlight on the sleek Palermo silhouette, it is complete in a UV silver coating that gives it a nice sheen. The Spirex has a silver casing on top of the thick white sole unit -- all of these are packaged in a themed shoe box. The clothing features a selection of hoodies, leggings, and tracksuits with accessories such as caps and duffel bags. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 51% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Shimmery Streetwear:** The new year-inspired streetwear collection by PUMA and Hajime Sorayama features shimmery base with a futuristic feel. - **Lunar New Year Capsule:** PUMA collaborates with Japanese artist Hajime Sorayama to create a Lunar New Year capsule collection. - **Futuristic Apparel and Footwear:** The PUMA x Hajime Sorayama collection showcases apparel and footwear with a futuristic aesthetic and shimmery design. ### Where This Applies - **Fashion:** The fashion industry can explore the trend of shimmery streetwear designs for future collections. - **Sportswear:** Sportswear brands can tap into the Lunar New Year market by creating limited edition capsule collections. - **Art and Design:** Art and design industries can find inspiration in the collaboration between PUMA and Hajime Sorayama, incorporating futuristic elements into their own projects. ## Related on Trend Hunter - [Lunar Craft Fashion](https://www.trendhunter.com/trends/adidas-lunar-new-year.md) - [Lunar New Year Packs](https://www.trendhunter.com/trends/atmos-x-new-balance.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Festive Athletic Editions](https://www.trendhunter.com/trends/lululemon-lunar-new-year.md) - [Seasonal New Year-Inspired Apparel](https://www.trendhunter.com/trends/lululemon-1.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md)