# Earthquake Relief Tees 100% of Haitian Jack Profits Will Be Donated to the Yele Fund By Rose Nazarali | Published 2010-01-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/haitian-jack References: [highsnobiety](http://www.highsnobiety.com/news/2010/01/15/play-cloths-haitian-jack-t-shirt-for-haiti-relief/) & [yele.org](http://www.yele.org/) Play Cloths has released a new t-shirt called ‘Haitian Jack’ whose proceeds will go to the Yele Haiti Earthquake Fund, which is the foundation supported by singer Wyclef Jean. The [graphic tee](https://www.trendhunter.com/trends/hunterhunter-tees) features a running boy holding the Haitian flag. [100% of all the proceeds](https://www.trendhunter.com/trends/heart-of-lifewear) of the Haitian Jack [t-shirt will be donated](https://www.trendhunter.com/trends/hivaids-prevention) to Yele, but the t-shirts will only be on sale until Friday January 22nd. Check it out in the gallery above! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Socially Conscious Clothing:** The trend of creating clothing items that support a social cause and donating part or all of the profits to charity can disrupt the fashion industry and attract ethically-minded consumers. - **Temporary Fundraising Initiatives:** Creating temporary fundraising initiatives, such as selling special edition products for a limited time with proceeds going to disaster recovery or other charitable causes, can disrupt traditional retail models and help companies demonstrate social responsibility. - **Celebrity-backed Charity Campaigns:** Partnering with celebrities to create charity campaigns, such as Wyclef Jean and the Yele Haiti Earthquake Fund, can leverage star power to bring attention to social causes and create a positive brand image. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from socially conscious initiatives to attract consumers who care about social causes, while improving brand image and social responsibility. - **Retail:** Retailers can benefit from temporary fundraising initiatives by increasing sales through exclusivity and demonstrating social responsibility to consumers. - **Entertainment:** The entertainment industry, particularly celebrity endorsement, can be leveraged to create meaningful charity campaigns that bring attention to social issues and create positive brand associations. ## Related on Trend Hunter - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Musician-Backed QSR Merch](https://www.trendhunter.com/trends/night-castle-merchandise.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Survivor Donated Fabric Kits](https://www.trendhunter.com/trends/fabric-of-the-community.md) - [Farmer-Supporting Merch Ranges](https://www.trendhunter.com/trends/sweetgreen-merch.md)