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# Charitable Celebrity Coffees
This Haitian Coffee Blend is Launched by Arcade Fire's Frontman

By Jana Pijak | Published 2015-10-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/haitian-coffee
References: [buro247](http://www.buro247.com/me/culture/insiders/arcade-fire-own-coffee.html) & [lacolombe](http://www.lacolombe.com/)

La Colombe Coffee has teamed up with Arcade Fire frontman We Butler for a new line of Haitian Coffee that will donate sale proceeds to help local farmers in the region. Working alongside [charitable organizations](https://www.trendhunter.com/trends/nespresso-and-change-please) Partners in Health and Haiti Coffee Academy, Butler hopes to help Haiti's communities with this [socially conscious coffee venture](https://www.trendhunter.com/trends/cambio-roasters).

"Haiti is buzzing with potential and possibility, and coffee can be an important part of its rebirth," said the Montreal-based Grammy winner after a recent visit to the country. Using his status as an indie rock icon, this musician is not only partnering with charitable organization but is also introducing Haiti's rich and [artisanal coffee blends](https://www.trendhunter.com/trends/specialty-coffees) to consumers in North America and the rest of the globe.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 12% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Socially Conscious Products:** Collaborations between celebrities and brands to create products that support charitable causes.
- **Artisanal Coffee Blends:** Increasing popularity and demand for unique and high-quality coffee blends.
- **Celebrity Influence:** Celebrities leveraging their fame and influence to drive social change and promote ethical products.

### Who This Affects Most

- **Charitable Organizations:** Opportunity for charitable organizations to collaborate with celebrities and brands to create products that generate funds for their causes.
- **Coffee Industry:** Opportunity for coffee companies to develop artisanal blends sourced from specific regions or countries, appealing to consumers seeking unique and ethically-sourced coffee.
- **Music and Entertainment:** Opportunity for musicians and celebrities to use their platform to promote social causes and partner with brands to create impactful products.

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