# Dog Grooming Photo Series The 'Hairy' Series Features the Before and After of Canine Makeovers By Hayley McGlone | Published 2016-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hairy-series References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/grace-chon-hairy) & [gracechon](http://www.gracechon.com/about/1) Photographer Grace Chon created the 'Hairy' series which features [canines before and after their makeovers](https://www.trendhunter.com/trends/multifunctional-pet-grooming-system). Chon selected dogs all in need of grooming to make the series more of stark contrast. The Hairy series focuses on [Japanese-style grooming](https://www.trendhunter.com/trends/woof-gang-cosmetics) which is more creative and whimsical and makes the newly groomed dogs look like stuffed animals. The emphasis for the style is to highlight the cute characteristics of each dog. The haircuts take about two hours each and are largely done by hand scissors to get the exact look of the style. Chon worked at [Healthy Spot](https://www.trendhunter.com/trends/healthy-aging-gummies) dog groomers in Los Angeles, California to capture all the shots for her series. Chon wanted to showcase the contrast in the dogs' appearances before and after being groomed and the artwork that is Japanese Dog Grooming Cuts. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Japanese-style Dog Grooming:** There's an opportunity for grooming parlours to provide a unique experience focusing on Japanese-style grooming. - **Before-and-after Photography:** Businesses can offer before-and-after photography services for dogs to showcase their transformation and connect with pet owners. - **Creative and Whimsical Dog Grooming:** Entrepreneurs can start a business that offers creative and whimsical dog grooming inspired by Japanese-style grooming for pet lovers who want unique looks for their pets. ### Sectors Adopting This - **Pet Grooming Industry:** Pet groomers can offer Japanese-style grooming for dogs that want a new and unique look. - **Photography Industry:** Photographers can offer before-and-after photo shoots for dogs that highlight their transformation and attract dog owners. - **Pet Care Industry:** Pet care businesses can incorporate creative and whimsical dog grooming inspired by Japanese-style grooming to offer unique experiences for pet owners. ## Related on Trend Hunter - [Clean Dog Grooming Collections](https://www.trendhunter.com/trends/grooming-products-for-dogs.md) - [At-Home Pet Grooming Appliances](https://www.trendhunter.com/trends/groopet-grooming-kit.md) - [High-End Dog Grooming Tools](https://www.trendhunter.com/trends/dyson-groom-tool-brush.md) - [Effortless Dog Grooming Products](https://www.trendhunter.com/trends/dog-grooming-products.md) - [Comprehensive Pet Grooming Kits](https://www.trendhunter.com/trends/pet-grooming-kit.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Clean Pet Grooming Salons](https://www.trendhunter.com/trends/clean-grooming-salon.md) - [Mobile Pet Grooming](https://www.trendhunter.com/trends/groom-room.md) - [Pet-Monitoring Dryer Cabins](https://www.trendhunter.com/trends/f1-pet-hair-dryer-cabin.md)