# Icelandic Hairy Hats The Bearded Cap By Alex Covert | Published 2007-11-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hairy-hats-bearded-cap References: [thisnext](http://www.thisnext.com/item/F82104CD/187BD7F5/The-Bearded-Cap-by-Vik-Prj-nsd) & [vikprjonsdottir](http://vikprjonsdottir.com/) There are lots of ways to cover your noggin in the cold, winter months - hats of all shapes, sizes, and colors. This hat was made for Iceland farmers... literally. Traditionally called "lambshed-hoods", these [Icelandic wool caps](https://www.trendhunter.com/trends/arty-knitwear) cover the hair on your head and on your face. They even appear to have a custom-knitted space for gigantic mustaches. **Implications** - [Facial hair](https://www.trendhunter.com/trends/the-beard-hedger) has dominated the mainstream as a quirky fashion accessory suitable for both genders. This hat was originally made for extreme temperatures, but the addition of a mustache and beard made it appropriate for everyday winter wear. Companies can take advantage of this opportunity by including facial hair in every product or ad campaign possible. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Facial Hair Fashion:** Companies can take advantage of the mainstream popularity of facial hair by incorporating it into their product designs and marketing strategies. - **Extreme Weather Fashion:** The Icelandic hairy hat demonstrates the potential for creating innovative cold weather accessories that provide functionality and style. - **Customizable Winter Wear:** The custom-knitted space for mustaches in the Icelandic hat showcases the potential for personalized winter garments that cater to individual preferences and styles. ### Who This Affects Most - **Fashion Accessories:** Fashion accessory brands can explore incorporating facial hair elements in their designs to tap into the facial hair fashion trend and appeal to a broader consumer base. - **Cold Weather Gear:** Cold weather gear manufacturers can leverage the concept of the Icelandic hairy hat to develop innovative products that offer protection from extreme temperatures while incorporating unique features. - **Knitwear and Textiles:** Knitwear and textile companies can seize the opportunity to create customizable winter wear by providing options for personalized designs, such as incorporating spaces for facial hair. ## Related on Trend Hunter - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Winterized Woolen Ball Caps](https://www.trendhunter.com/trends/melin-agame-scout-thermal.md) - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Slope-Ready Winter Helmets](https://www.trendhunter.com/trends/beanie-helmet.md) - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Accessory Adorned Caps](https://www.trendhunter.com/trends/patch-cap.md) - [Anime-Inspired Dynamic Beanies](https://www.trendhunter.com/trends/dragon-ball-beanie.md)