# Doll-Themed Hairstyling Tools The CHI x Barbie Hairstyling Tools Celebrate Malibu Barbie By Michael Hemsworth | Published 2021-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hairstyling-tools References: [drugstorenews](https://drugstorenews.com/chi-barbie-partner-hairstyling-tools) & [chi](http://chi.com) The [CHI](https://www.trendhunter.com/trends/keratininfused-hair) x Barbie hairstyling tools are a new collaboration collection from the two brands that will provide consumers with a themed way to achieve a wide range of different hairstyles from home. The products within the collection include the [Titanium Hairstyling Iron](https://www.trendhunter.com/trends/titanium-curling-irons) and the [Barrel Deep Waver](https://www.trendhunter.com/trends/t3-curling-straightener), which each feature distinct Barbie-themed branding that's reminiscent of yesteryear. The CHI x Barbie hairstyling tools are launching to coincide with the 50th anniversary of Malibu Barbie, which hit the market back in 1971. The products thus maintain a retro style that are brightly hues and will help to reinforce daily grooming efforts as being a time to have a little fun. The tools are available for purchase directly from the brand and from Ulta.com. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 8% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Themed Hair Styling Tools:** The idea of creating hairstyling tools with a specific theme can attract buyers who are interested in that theme. - **Nostalgia-based Marketing:** Brands can appeal to the consumers' nostalgia, which can help in enhancing consumer engagement and loyalty. - **Collaborative Product Line-ups:** Collaborative product line-ups can be a way to differentiate brands in an overcrowded market and attract new customers. ### Where This Applies - **Beauty Industry:** Beauty industry can benefit from collaborating with iconic brands to attract consumers who are looking for unique and nostalgic products. - **Retail Industry:** Retail industry can benefit from carrying exclusive and nostalgic products that are not sold in other stores. - **Marketing Industry:** Marketing industry can benefit from promoting products that have a specific theme or are based on nostalgia to attract buyers who are interested in that theme. ## Related on Trend Hunter - [Keratin-Infused Hair Styling Tools](https://www.trendhunter.com/trends/keratininfused-hair.md) - [Ceramic Hairstyling Irons](https://www.trendhunter.com/trends/hairstyling-iron.md) - [Innovative Hair Tool Expansions](https://www.trendhunter.com/trends/lava-line.md) - [Versatile Heat Styling Tools](https://www.trendhunter.com/trends/versatile-heat-styling-tool.md) - [Character-Inspired Beauty Tools](https://www.trendhunter.com/trends/wicked-for-good1.md) - [Multipurpose Hair Styling Solutions](https://www.trendhunter.com/trends/remington-styling-tools.md) - [Advanced Hair Multi-Stylers](https://www.trendhunter.com/trends/multistyler.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Titanium-Made Hairstyling Tools](https://www.trendhunter.com/trends/titanium-curling-irons.md)