# Refillable Haircare Bottles Hairstory Launched Patent-Pending Packaging for New Wash By Laura McQuarrie | Published 2025-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hairstory-new-wash References: [cosmeticsdesign-europe](https://www.cosmeticsdesign-europe.com/Article/2025/07/08/the-challenges-of-designing-refillable-hair-care/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [hairstory](https://hairstory.com/pages/new-wash-101)  Hairstory launched a patent-pending, refillable bottle for its flagship product, New Wash, to introduce a better experience for customers in terms of user friendliness, aesthetics and materials. This design, which took nearly two years to perfect, boasts a pump that suits thicker creams and a wide mouth for ease of replenishing product. Made with PCR material, this bottom-heavy design with a non-slip base is optimized for the shower, especially since it's antimicrobial and inhibits mold. Although some pump packaging designs make it a challenge to truly use every last drop, this design funnels the product toward the center to reduce waste and deliver more value. Consumers already know, love and purchase New Wash by the pouch, and now, they have a more convenient way to dispense the next-gen hair care product. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 81% | Activity: 88% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging Solutions:** The introduction of patent-pending, refillable haircare bottles represents a shift towards sustainable packaging, meeting consumer demand for eco-friendly products. - **Consumer-centric Design Innovations:** Hairstory's bottle design emphasizes user-friendliness with features like a wide mouth and non-slip base, catering to consumer needs for convenience and practicality. - **Waste Reduction Technologies:** Utilizing a unique funneling system to ensure minimal product waste, refillable bottles are a breakthrough in reducing environmental impact while enhancing product value. ### Who This Affects Most - **Beauty and Personal Care:** Incorporating innovative packaging designs, the beauty industry is evolving to incorporate sustainability and user-friendly features in product development. - **Sustainable Manufacturing:** As consumers seek more environmentally friendly options, industries are increasingly adopting sustainable manufacturing practices for packaging. - **Plastics and Recycled Materials:** The use of PCR materials in haircare packaging showcases the growing significance of recycled plastics within the packaging industry. ## Related on Trend Hunter - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Refillable Airless Glass Packaging](https://www.trendhunter.com/trends/refillable-airless-glass-packaging.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Refillable Hair Oil Cosmetics](https://www.trendhunter.com/trends/elixir-ultime-hair-oil.md) - [Refillable Shampoo Formats Expansion](https://www.trendhunter.com/trends/refillable-shampoo-Pouches.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Refillable Glass Packaging Designs](https://www.trendhunter.com/trends/bormioli-luigi-swing-reverre.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md)