# Humorous Haircare Campaigns Josh Peck Stars in OGX's ‘Hairsplaining’ Spot By Debra John | Published 2026-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hairsplaining-spot References: [ogxbeauty](https://www.ogxbeauty.com/bond-protein-repair) The 'Hairsplaining' spot marks [OGX’s](https://www.trendhunter.com/trends/ogx-progrowth-peptide) latest campaign featuring actor Josh Peck, using humor to reframe a familiar dynamic within beauty and personal care conversations. Drawing on the cultural concept of mansplaining, the campaign adopts a self-aware tone to engage audiences while maintaining a clear focus on product education. At its core, the spot is designed to explain the science behind OGX’s 'Bond Protein Repair' line, translating technical concepts related to [bond repair](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil) into accessible, easy-to-understand messaging. The use of humor helps demystify the formulation benefits, making the information more approachable without diminishing its credibility. Developed as a social-first execution, the campaign reflects how consumers encounter and share beauty content today. A cameo appearance by Peck’s wife, Paige, reinforces the everyday relevance of the products, situating them within realistic haircare routines and emphasizing practical application alongside entertainment. Image Credit: OGX ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 72% | Activity: 81% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Humor-infused Marketing:** Integrating humor into campaigns can enhance consumer engagement by making technical product benefits more relatable and memorable. - **Celebrity-driven Personalization:** Featuring familiar faces in advertisements personalizes the consumer experience, helping brands resonate more deeply with their audience. - **Social-first Campaign Design:** Designing campaigns specifically for social platforms maximizes reach and leverages the viral potential of modern content sharing. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry benefits from relatable and educational marketing strategies that simplify complex product science for consumers. - **Social Media Advertising:** As social media becomes a dominant advertising channel, industry players must innovate with content formats that encourage sharing and engagement. - **Entertainment-infused Product Promotions:** Combining entertainment with product education offers a dual value proposition, holding attention while informing audiences about product benefits. ## Related on Trend Hunter - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Trichologist-Developed Haircare](https://www.trendhunter.com/trends/ogx-progrowth-peptide.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Cinematic Haircare Campaigns](https://www.trendhunter.com/trends/designed-to-defy-campaign.md) - [Retro-Toned Haircare Spots](https://www.trendhunter.com/trends/ogxs-national-tv-campaign.md) - [Comedian-Supported Deodorant Ads](https://www.trendhunter.com/trends/pete-davidson.md)