# At-Home Hair Color Services L'Oreal Paris' Haircolor Concierge Meets Hair Coloring Needs from Home By Laura McQuarrie | Published 2020-08-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/haircolor-concierge References: [prnewswire](https://www.prnewswire.com/news-releases/loreal-paris-launches-new-at-home-hair-color-service-haircolor-concierge-301119492.html) & [lorealparisusa](https://www.lorealparisusa.com/hair-color-concierge.aspx) [L'Oreal Paris'](https://www.trendhunter.com/trends/skinceuticals-1) Haircolor Concierge is a new [at-home hair color service](https://www.trendhunter.com/trends/hair-color-technology) that connects consumers to an on-demand hair color platform from the comfort of home. As a result of quarantine and prolonged salon closures, many people discovered how easy it is to color their own hair at home for the first time. As a result, [L'Oréal Paris](https://www.trendhunter.com/trends/loreal-paris) observed a 40% increase in hair color inquires to its Consumer Care Center over the past few months and the Haircolor Concierge was created to offer even more support for at-home hair coloring. The 24/7 hair color platform lets consumers connect with trained color professionals via text or video chat, so that they can feel comfortable and confident when it comes to choosing a new color. Image Credit: L'Oréal Paris ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 55% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **At-home Hair Color Services:** The rise of at-home hair color services presents an opportunity for beauty brands to develop innovative products and technologies that cater to the growing demand for DIY hair coloring. - **On-demand Hair Color Platforms:** The emergence of on-demand hair color platforms creates opportunities for hair professionals to provide personalized advice and consultations remotely, disrupting the traditional salon experience. - **Quarantine-inspired Hair Color Trend:** The surge in DIY hair coloring during quarantine has sparked a trend where consumers seek professional guidance and support for at-home hair color, leading to the development of specialized services like L'Oreal Paris' Haircolor Concierge. ### Where This Applies - **Beauty:** Beauty brands can capitalize on the growing interest in self-care and DIY beauty treatments by offering innovative at-home hair color products and services. - **Technology:** Technology companies can develop virtual platforms and tools that facilitate real-time consultations between hair professionals and consumers, transforming the way hair color advice is delivered. - **Consumer Goods:** The increased demand for at-home hair color presents an opportunity for consumer goods companies to develop and market new hair coloring kits and accessories that cater to DIY hair color enthusiasts. ## Related on Trend Hunter - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [At-Home Hairdressing Solutions](https://www.trendhunter.com/trends/ubhair.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md) - [Home-Centric Beauty Campaigns](https://www.trendhunter.com/trends/holiday-beauty-at-home.md)