# Premium Volume-Enhancing Haircare Ranges AOB Boasts Exceptional and Luxurious Volume Hair Products By Kalin Ned | Published 2021-05-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/haircare-ranges References: [aobproducts](https://aobproducts.ca/collections/frontpage) AOB is a brand new Canadian brand that is shaking the industry with its ultra-premium haircare ranges. Founded by Celebrity Hairstylist Aaron O'Bryan in April 2020, the products arrest attention with sustainable packaging, high-quality ingredients, and a completely unforgettable smell. AOB's [Volume haircare range](https://www.trendhunter.com/trends/finne) includes a shampoo, a hair day spray, and a [leave-in/rinse-out conditioner](https://www.trendhunter.com/trends/repairing-haircare1). The shampoo is formulated with Biotin and Flex Force technology to moisturize, support, and strengthened damaged keratin structures; the formula also includes essential Vitamins and minerals for an added hair nutrition. The AOB Volume Conditioner is packed with a blend of Biotin and plant-based Phyto, bioactive ingredients, providing shine and frizz control, heat protection, and repair. The AOB [Big Hair Day Volume Spray](https://www.trendhunter.com/trends/k18-astrolift), on the other hand, provides lift and builds texture for all hair types, while resisting humidity and enhancing moisture retention. AOB's haircare range features an alluring signature scent, adding a welcomed benefit to its functional formula. The aroma is a blend of Floral, Jasmine, Sandalwood, Rose, and Citrus oils. Image Credit: AOB ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 11% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging in Haircare:** There is an opportunity for disruptive innovation in creating sustainable packaging for premium haircare ranges. - **Plant-based Haircare Ingredients:** Utilizing bioactive ingredients in haircare products can lead to a new trend in the industry and create disruptive innovation opportunities. - **Multifunctional Haircare Products:** Introducing multifunctional haircare products, like the AOB Volume Conditioner, and providing added benefits, such as heat protection, can create a new trend in the industry. ### Where This Applies - **Premium Haircare:** AOB's new premium haircare products line is disrupting the industry with its sustainable packaging, high-quality ingredients, and signature scent. - **Sustainable Packaging:** The use of sustainable packaging in premium haircare can be a disruptive innovation opportunity for the packaging industry. - **Bioactive Ingredients:** The use of bioactive ingredients in haircare products can create a new trend in the industry and lead to disruptive innovation opportunities for the natural and organic ingredient industry. ## Related on Trend Hunter - [Volume-Boosting Haircare Solutions](https://www.trendhunter.com/trends/odele-haircare-product.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Elevated Haircare Product Launches](https://www.trendhunter.com/trends/monday-haircare.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Comprehensive Modern Haircare Lines](https://www.trendhunter.com/trends/kenra-professional.md) - [Affordable Luxury Haircare](https://www.trendhunter.com/trends/alcove-1.md) - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md)