# Black Women-Focused Haircare Pop-Ups Gymshark Debuted the Twist N' Sets Pop-Up Salon in London By Kalin Ned | Published 2024-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haircare-popup References: [linkedin](https://www.linkedin.com/posts/gymshark_research-suggests-that-45-of-black-women-activity-7256996745614700544-cD4I/)  [Gymshark](https://www.trendhunter.com/trends/gymshark) has set out on a mission to address a unique challenge faced by many Black women by launching a targeted haircare pop-up experience. The challenge that Black women face in question is the act of balancing fitness with maintaining their hairstyles. This has led to the launch of Gymshark's Twist n' Sets pop-up salon in London. The [haircare pop-up salon](https://www.trendhunter.com/trends/house-of-gloss) in Shoreditch offered a variety of services and products specifically designed for textured hair. These included hair care tools and products from brands like Ruka Hair, [TreasureTress](https://www.trendhunter.com/trends/treasuretress), PLANTMADE, and Nylahs Naturals, alongside complimentary treatments and styling advice tailored for gym-goers with textured hair. Gymshark's initiative is designed to eliminate barriers to exercise and provide a space where women can find products that cater to their specific hair needs while also receiving styling tips and demos for workout-friendly hair. Image Credit: Gymshark ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 53% | Freshness: 33% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Inclusive Pop-up Experiences:** Pop-up events focusing on specific identity groups offer personalized experiences that cater to unique needs, driving brand loyalty and community engagement. - **Fitness-beauty Hybrid Services:** Integrating beauty services with fitness experiences caters to evolving consumer expectations for convenience and comprehensive well-being. - **Textured Haircare Innovation:** Developing specialized products for textured hair to support active lifestyles presents opportunities for brands to capture an underserved market. ### Industries Being Reshaped - **Personal Care Products:** The introduction of haircare solutions for specific demographics can significantly expand the consumer base and enhance market competitiveness. - **Event Planning:** Curating niche pop-up experiences that address specific barriers or challenges creates unique event concepts that attract diverse audiences. - **Fitness and Wellness:** Combining fitness and beauty offerings in a singular venue aligns with consumer demand for holistic lifestyle solutions, opening new avenues for business collaboration. ## Related on Trend Hunter - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Inclusive Textured Hair Headbands](https://www.trendhunter.com/trends/gymshark.md) - [Black Beauty-Brand Pop-Ups](https://www.trendhunter.com/trends/black-beautybrand.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [College-Inspired Haircare Pop-Ups](https://www.trendhunter.com/trends/interactive-pink-truck.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [Three-Day Wig Pop-Ups](https://www.trendhunter.com/trends/wig-popup.md)