# Nourishing Minimalist Hair Washes Sans[ceuticals] Offers a Cruelty-Free Shampoo Alternative By Kalin Ned | Published 2020-08-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hair-washes References: [shop.sansceuticals](https://shop.sansceuticals.com/products/nourishing-hair-wash) & [sansceuticals](https://www.sansceuticals.com/about) Hair washes are growing in popularity as more consumers recognize the harmful properties of detergent shampoos. Brands like [Sans](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser)[ceuticals] are making strides in this space by offering sustainable, ethically made, and good-for-you formulas. In the category of hair washes, Sans[ceuticals] boasts a "rich and luxurious formula that intensely hydrates while providing superior [color and thermal protection](https://www.trendhunter.com/trends/shampoo-for-brilliant-color) to your hair." The key focus of the product is to offer benefits, without stripping the hair of its "essential elements." As a result, the company makes a point of using sustainable ingredients, while staying away from "artificial colors or bleaches, [artificial fragrances](https://www.trendhunter.com/trends/fragrancefree), aluminum/alumina, mineral oils, sulfates, silicones, steroids, petrochemicals, parabens, phthalates, vinyls, PEGs, PPG, DEAS, TEA." The Sans[ceuticals] Nourishing Hait Wash is strongly recommended for people with dry hair, colored hair, keratin-treated hair, or those who are frizz-prone. Image Credit: Sans[ceuticals] ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Natural Hair Washes:** The trend of using natural hair washes is on the rise as consumers become more aware of the harmful properties of detergent shampoos. - **Sustainable Hair Care:** Brands like Sans[ceuticals] are leading the way in offering sustainable, ethically made formulas for hair care products. - **Cruelty-free Hair Care:** The demand for cruelty-free hair care products is increasing, prompting brands like Sans[ceuticals] to offer alternatives to traditional shampoos. ### Who This Affects Most - **Natural Beauty and Personal Care:** The natural hair wash trend presents an opportunity for the beauty and personal care industry to develop and market more natural and eco-friendly hair care products. - **Sustainable Product Manufacturing:** The focus on sustainability by brands like Sans[ceuticals] opens up opportunities for manufacturers to produce hair care products using sustainable and eco-friendly practices. - **Cruelty-free Cosmetics:** The demand for cruelty-free hair care products creates a disruptive innovation opportunity for the cosmetics industry to develop and promote more ethical alternatives. ## Related on Trend Hunter - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Gentle Plant-Based Haircare Products](https://www.trendhunter.com/trends/gold-hair.md) - [Gentle Haircare Concentrates](https://www.trendhunter.com/trends/fragrancefree.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md) - [Free-From Dandruff Shampoos](https://www.trendhunter.com/trends/bare-sensitive-scalp-care.md)