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# Italian Blood Orange Shampoos
The Italian Blood Orange Cleansing Hair Wash Leaves Hair Refreshed

By Rebecca Byers | Published 2016-02-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hair-wash
References: [shopspring](https://www.shopspring.com/products/2197004)

The Italian Blood Orange Cleansing Hair Wash is a luxurious hair care product produced by New York City-based Red Flower, a brand rooted in science, spirituality and holistic medicine. Formulated to inspire a moment in which all senses are invigorated, the [aromatic hair wash blend](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner) in infused with [coconut oil glycerin, castor seed oils](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar) and whole essential oils that together work to leave hair clean but well balanced.

The indulgent citrusy hair wash is made with cold-pressed blood orange, grapefruit and orange peel, which work together to create a delightful aroma that is sure to wake you up in the morning.

Red Flower was conceived as a new approach to beauty and hair care rooted in ancient traditions, ritual, the pursuit of well-being through self-care and sustainable cultivation.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 9% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Luxurious Hair Care Products:** Opportunity to develop high-end hair care products with natural, holistic and sustainable ingredients
- **Cold-pressed Citrus Infused Hair Care:** Opportunity to develop hair care products with cold-pressed citrus oils, which can provide a natural aroma and balanced cleansing
- **Incorporating Essential Oils in Hair Care:** Opportunity to develop hair care products with whole essential oils, which can provide a holistic approach to well-being and relaxation

### Where This Applies

- **Beauty and Personal Care:** This industry has the potential to leverage natural, holistic and sustainable ingredients to develop high-end hair care products that promote well-being.
- **Organic and Natural Hair Care:** This industry can take advantage of ingredients like cold-pressed citrus oils and whole essential oils to differentiate and position itself as a sustainable and holistic choice.
- **Essential Oil Products:** This industry can expand its products into hair care category to provide a holistic approach to well-being with a focus on relaxation and self-care.

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- [Refreshing Blood Orange Ciders](https://www.trendhunter.com/trends/rekorderlig-blood-orange-cider.md)
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