# Black Magic Scarevertising Hair Vitalizer Voodoo Doll By Ayman | Published 2008-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hair-vitalizer-voodoo-doll References: [adsoftheworld](http://adsoftheworld.com/media/dm/keo_karpin_hair_vitalizer_woodoo_doll) In order to effectively reach Indian women, Keo Karpin Hair Vitalizer has launched a unique [black magic inspired campaign](https://www.trendhunter.com/trends/urban-decay-x-m3gan) that capitalises on the local fear of voodoo in the superstitious Indian culture and the love of [long healthy female hair](https://www.trendhunter.com/trends/main-character-hair). The campaign arrives to women in a small package that contains a voodoo doll with pins and a tangle of hair (voodoo doll black magic usually draws its power from personal items such as nails or hair). The doll comes with a card that says "weak hair can be fatal" and that Keo Karpin Hair Vitalizer with vitamin H therapy prevents any harm to your hair. I love it. The campaign is customized for maximum effect in the [local market](https://www.trendhunter.com/trends/its-a-10-haircare). Although I would imagine it might not be very appreciated by people who are paranoid about black magic and voodoo dolls. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Superstitious Marketing:** Using local fears and superstitions to create impactful marketing campaigns. - **Personalized Packaging:** Creating customized packaging to maximize the effect of marketing campaigns. - **Hair Care Innovations:** Exploring new therapies and products to prevent hair damage. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity to incorporate cultural beliefs and fears into marketing strategies. - **Marketing and Advertising:** New approaches to packaging and campaign customization can be developed. - **Hair Care:** Chance to develop innovative hair care therapies that prevent damage and promote healthy hair. ## Related on Trend Hunter - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Natural Indian Hair Remedies](https://www.trendhunter.com/trends/natural-indian-hair-remedies.md)